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Essay Available:
Pages:
2 pages/≈550 words
Sources:
2 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 10.37
Topic:

Kodak Retail Failure

Research Paper Instructions:

Please continue the questions base on the paper I provide. You can choose whatever amount of sources you want or not.
Analysis of the Case (NOTE: If you are analyzing a process, think of its implementation):
Key issues (make sure to look at the competition and to define the causes of this particular failure or success)
Strategic Recommendations (should take the form of key exportable practices, if it is a success/failure story; not required for a process)

Research Paper Sample Content Preview:


KODAK RETAIL FAILURE
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Kodak’s biggest failure was not lack of innovation, but the hesitancy and lack of belief in the potential of their products. Kodak was among the first companies to develop a digital camera. It was Kodak’s mistake to fail to push the product into the market. It was incumbent on them to convince the people that they have a product for the future and convince the masses to buy it. They failed to believe in their product and that stifled their efforts to move forward and unleash the potential it had. For a company with the stature of Kodak at its peak, and controlling a lion’s share of the photography business, it should have been more risk tolerant in trying to push its product into the market. The company should have believed in their product and led the world into the digital photography age. Looking back, we now know that the world was ready and willing to adopt the technology. Therefore, the biggest failure of Kodak lies not in innovation, but in failing to belief in its products

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