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Essay Available:
Pages:
2 pages/≈550 words
Sources:
3 Sources
Level:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 11.66
Topic:

HCO and strategic planning (Research Paper Sample)

Instructions:
What is the role of healthcare marketing in an HCO's strategic planning process? Provide an example. Be sure to identify and discuss basic marketing elements. Be sure to discuss why effective communication is paramount in getting the right message across. Select a health care organization you are familiar with and advise that organization on ways it can market its services. Need 3 sources from peer review or oversources . no wikipedia. source..
Content:
Name: Course: Tutor: Date: Discussion Strategic planning is an important tool for the survival of any business entity as it aligns its objectives, human resources base and the prevailing and forecasted markets to the desired growth path. Healthcare organizations (HCO) for instance, in an attempt to maximize profits, ensure provision of high quality services and effective resource allocation for its activities. The role of marketing in this process is key as it identifies areas of growth within the institution’s present business and advices on the market penetration and development strategies together with the most ideal product development methods (Kotler et al., 2003, p.10). The Washington Hospital Centre in the strategic plan for the 2011-2012 financial year strived to increase their market prevalence by developing new strategies for their cardiovascular, neurosciences, transplant surgery, vascular surgery, breast surgery and orthopedic services. This move, according to the management would significantly increase patient turnover at the facility for the specified duration (Centre Focus, 2010, p.4). The most important pillar employed by HCOs in formulating their strategic plan is based on the notion of understanding their customers in terms of their perceptions on quality service delivery as well as their desires. Pricing of services is a major consideration in the development of marketing strategies as a conducive p...
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