Impact Study of Overseas Version of TikTok Marketing Strategy

Impact Study of Overseas Version of Tik Tok Marketing Strategies
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Abstract
The study on the impacts of overseas version of Tik Tok on marketing strategies is developed on the fact that social media has had great potential and uses in businesses. A mixed research method using qualitative and quantitative research is developed, thus creating an extensive understanding on whether Tik Tok helps in developing positive or negative impacts in the marketing scene. The use of Tik Tok as the medium of research helps in ensuring that the social media platform being studied provides actual impacts on marketing strategies, More so, the research targeted agriculture and financial services audiences, thus developing a genuine environment in conducting the research. Thematic analysis and descriptive statistics analysis help in developing an extensive analysis on the impact of Tik Tok on marketing strategies. The research findings indicate that Tik Tok is an effective marketing tool to use, from the positive impacts that the platform has on marketing strategies.
Impact Study of Overseas Version of Tik Tok Marketing Strategies
1 Introduction
Background of Study
Social media has been a great development not only in the social interaction scene but also in broad applications such as in businesses. A major use of social media in businesses has been in marketing, which has seen a rise in the number of interactions and sales that companies make. In fact, social media has illustrated its extensive uses in marketing such as in ensuring that consumers and the public offer their opinions and feedback on either a public and private basis. Data analytics has also been an additional feature in social media that has helped in facilitating effective marketing through ensuring that the right audience is targeted using social media [1]. The growth of social media has also seen a revolution in the marketing scene where companies have now employed social media specialists to work with marketing employees to develop effective marketing strategies over social media. Therefore, social media has proven to be an effective tool in businesses due to its extensive and supportive uses in areas such as marketing.
Tik Tok has been an effective social media platform that has greatly helped in facilitating sharing of videos and pictures. In fact, Tik Tok’s popularity has helped in creating an effective platform that the marketing community can utilize to guarantee easy reach out to potential customers [2]. Since its launch in 2016, Tik Tok has been able to gradually increase its users, where by the year 2020, it had over two billion users. In fact, Tik Tok’s growth has been rated by Morning Consult as among the fastest growing brands in the year 2020 [3]. The use of Tik Tok in marketing is therefore, an illustrative aspect in ensuring that more users are reached, thus helping companies to attract more customers and gain more sales.
Significance of the Study
The study on the impact of overseas versions of Tik Tok marketing strategies is highly important since it helps in appreciating the role that Tik Tok plays in businesses as a social media platform. There has been great imple...