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Pages:
4 pages/β‰ˆ1100 words
Sources:
2 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 20.74
Topic:

Etsy: Strategy Principles and Concepts Overview

Research Paper Instructions:

Assessing Strategy
This assignment spans Unit 1 and Unit 2. Please do not procrastinate. Be sure to start this assignment in Unit 1. This assignment is due by the end of Unit 2. Procrastination can be detrimental to your success in this class. This assignment will require intensive interpretation skills. Be sure to use the grading rubric as a checklist.
The following Course Outcomes are assessed in this assignment:
MT460-1: Assess business strategy using a variety of seminal theories, principles, and concepts.
GEL-1.02: Demonstrate college-level communication through the composition of original materials in Standard English.
To start this assignment, choose an organization from the list provided by your instructor.
Visit the MERGENT library database to conduct research on your chosen organization. Become very familiar with this library database. You will need it.
Analyze the details, latest annual report, latest news, review competitor information, etc. about your chosen organization.
You may also want to visit the website of your chosen organization for more information and observation.
Scenario:
You are the director of strategy and business intelligence for your chosen organization. You are conducting an evaluation of your chosen organization for an upcoming annual report. Your goal is to demonstrate skill and expertise in the evaluation of the strategic success of your organization. You will be submitting this report to C-level executives for review. Use the following criteria to evaluate your chosen organization to determine how successful its strategy is in achieving competitive advantage over its competitors.
Assignment Requirements: In this assignment, you will assess the strategy of your chosen organization from the list provided by your instructor. Address each of the following inquiries in your deliverable:
Strategy Principles and Concepts Overview
Assess the purpose and benefits of a strategy.
Break down and explain the components of a strategy.
Examine how strategy is used by organizations to build competitive advantage.
Explain the three levels of strategy.
Examine how policy relates to the strategy of an organization.
Organizational Overview
Provide detailed background information about your chosen organization.
Include its name, industry sector in which the organization operates, its products, and target market. Elaborate and use research.
Evaluate the brand of your chosen organization.
Identify and explain the industry and sector in which your chosen organization operates.
Assess the business model of your chosen organization.
Assess the design of your chosen organization.
Identify and explain the product offering of your chosen organization.
Identify and explain the target market of your chosen organization.
Assessing Strategy
Assess the strategy of your chosen organization.
Assess the value proposition of your chosen organization.
Assess the competitive advantages of your chosen organization.
Assess the mission, vision, and values of your chosen organization.
Assess the objectives of your chosen organization.
Conclusive Remarks
Draw overall conclusions and make recommendations based on the evaluation of your chosen organization.
Summarize the process of evaluating an organization's strategy.
Identify and explain three major areas of concern or interest based on the findings of your strategy evaluation.
Provide recommendations or solutions to address the three areas of concern or interest that you identified. Provide reasoning.
APA Style
Correctly apply APA style to in-text citations.
Correctly apply APA style to references.
Writing Conventions
Use a minimum of three peer-reviewed, academic research resources (including MindTools and Library materials) to substantiate your critical thinking and to provide viable reasoning for your perspectives.
Use headings to segment the topics in your writing in order to create a flow of ideas for your reader.
Use diagrams, images, and charts to give context to your writing.
Use reasoning skills to support your statements, thoughts, opinions, and ideas.
Write in third person to develop your business report.
Your paper must have a highly developed viewpoint and purpose, be in Standard English, and demonstrate superior organization.
Communication should be highly ordered, logical and unified. Your paper must also have exceptional content, organization, style, and mechanics.
This assignment is due in Unit 2. Here is the Unit 2 Assignment grading rubric.
You should make thorough use of the MindTools platform and the Library to complete this deliverable. You are the professional and will need to determine how many words and pages your strategic analysis report should be to meet the requirements of this assignment. You are capable of doing professional research and making strategic decisions at this level of your degree program. Take the initiative to be the problem solver and strategic decision-maker.

Research Paper Sample Content Preview:
Etsy Case Study
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Instructor
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Etsy Case Study
Strategy Principles and Concepts Overview
A strategy is a set plan of actions that an organization follows in order to achieve specific set of goals. Thus, the purpose of the strategy is to provide a roadmap for how an individual, organization, or business will allocate resources, make decisions, and take actions to achieve their desired outcomes. An organization with a well-defined strategy enjoys benefits such as clarity of direction. Notably, a strategy provide a clear direction for everyone involved, making it easier for them to focus on what they need to do to achieve the desired outcomes. Also, a strategy helps an organization to prioritize allocation of its resources. In so doing, an organization experiences high return on investment as time, money, and resources are efficiently allocated to the various activities that achieve desired outcomes. Another key benefit of a strategy is improved decision making. To this end, strategy serves as a framework for decision-making in the sense that an organization can rely on strategy to ensure that the decisions made align with the goal and direction of an organization. In addition, a strategy provides the means through which an organization can measure the progress towards desired progress.
There are several components of a strategy. First, a strategy should have the vision and mission of the organization. The vision and mission detail the purpose of the organization and details the values and beliefs of an organization. Second, a strategy should include an environmental analysis. The analysis as a component of a given strategy details the current internal and external factors that are likely to have a significant influence on the success of a given strategy. Third, goal and objectives is an essential component of a given strategy. The goal and objective provide specific, measurable, achievable, relevant, and time-bound (SMART) desired outcome for the organization. Fourth, strategy formulation is a key component of a strategy. Strategy formulation define a plan of action that will be used to achieved the defined goals and objectives. Fifth, a strategy should have a resource allocation as a component. To this end, an organization should determine the resources that should be directed towards strategy execution. Sixth, implementation is an essential component of a strategy that involves the actual execution of the strategy. In this component, the organization has to assign responsibilities, develop a timeline, and make sure that every person understand their roles and responsibilities. Seventh, monitoring and evaluation is an essential element of a strategy. It involves regular reporting, analyzing feedback, and making adjustments as needed to ensure that the strategy remains on track to achieve its goals.
Notably, organizations effectively leverage strategy to achieve competitive advantage. The thorough analysis of internal and external environment allows the identification of strengths and weaknesses to develop a strategy that leverages an organization’s strengths and overcomes weaknesses while taking advantage of opportunities and minimizing threats. some of the potential paths thro...
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