Breakeven Analysis and Implementation, Controls, and Contingency Plan

The final component of your marketing plan is a breakeven analysis report that also includes a schedule for implementation, any needed control measures, and a contingency plan.
Present your breakeven analysis in a table that includes the following details about your client:
forecasted total number of units sold (for a service industry, products could be service contracts or the number of customers served)
forecasted average unit price (AUP)
forecasted total sales (in US dollars)
forecasted average unit variable cost
forecasted fixed cost
breakeven point (units)
breakeven point (in US dollars)
Read about breakeven analysis to assist your calculations.
In addition, use the following guidelines as you develop your implementation, controls, and contingency plan:
Decide on the team that is going to implement the plan.
Determine the time frame for implementation.
Secure the financial and human resources needed.
Distribute the tasks among team members.
Periodically check and communicate performance against the marketing plan metrics (benchmarks) to ensure that implementation is on track.
Make changes if there are any deviations from the key performance indicators (KPIs) for those metrics, preferably using a dashboard. KPIs may include the number of sales calls, the number of new customers, sales, profitability, growth, etc.
Contingency plans should deal with severe deviations from productions plans, sales figures, market share, profitability, changes in government regulations (e.g., increased taxation), and drastic competitors’ moves (e.g., launching a competing product or service or an offering that may render your offering obsolete or less attractive to the market).
Deliverable: Early in Week 10 submit a report that explains your breakeven analysis. Also, include a table at the end of the report that highlights your financials. In addition, explain your schedule for implementation as well as the controls you intend to put in place and how you intend to proceed when your benchmarks are not met (contingency plan).
Your breakeven analysis and implementation report should be three pages, excluding cover page, the reference list, and appendices. Your report should have one-inch margins and be double spaced in 12-point Times New Roman font. The report should be organized using headings and subheadings to improve its readability.
Support your work with scholarly sources and reliable nonscholarly sources such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune, Financial Times, Wall Street Journal, and Harvard Business Review, as well as the UMUC Library databases such as Hoover's and ABI/INFORM. All sources need to be cited using APA formatting, both within the text and in the reference list.
Early in Week 10, submit your breakeven analysis and implementation, controls, and contingency plan to your team's study group.
In the next step, you will combine the work from all of your analyses to create your final marketing plan.
I am including the paper we have completed so far just in case you need a reference
Please let me know if you any additional info

6/4/2020 Breakeven Analysis https://leocontent.umgc.edu/content/umuc/tgs/mba/mba640/2202/learning-topic-list/breakeven-analysis.html?ou=447146 1/2 Breakeven Analysis Breakeven analysis is a technique that examines the relationship between total cost and total revenue to determine profitability at various levels of production (Kerin & Hartley, 2017). A company breaks even for a given period when sales revenue and costs charged to that period are equal. Thus, the break-even point is that level of operations at which a company realizes no net income or loss. The Break-Even Point Source: Introduction to Business by Lumen Learning A company may express a break-even point in dollars of sales revenue or number of units produced or sold. No matter how a company expresses its break-even point, it is still the point of zero income or loss. Break-Even Point The break-even point is the number of units sold at which total revenue is equal to total cost (i.e., zero profitability). Learning Topic Break-even point (units) = fixed cost average unit price – unit variable cost 6/4/2020 Breakeven Analysis https://leocontent.umgc.edu/content/umuc/tgs/mba/mba640/2202/learning-topic-list/breakeven-analysis.html?ou=447146 2/2 Reference Kerin, R. & Hartley, S. (2017). Marketing (13th ed.). New York, NY: McGraw Hill. Licenses and Attributions 5.6 Break-Even Point for a Single Product (https://courses.lumenlearning.com/tccmanagacct/chapter/break-even-point/) from Managerial Accounting by Lumen Learning is available under a Creative Commons Attribution 4.0 International (https://creativecommons.org/licenses/by/4.0/) license. UMUC has modified this work and it is available under the original license. The Break-Even Point (https://courses.lumenlearning.com/wmopen-introbusiness/chapter/thebreak-even-point-2/) from Introduction to Business by Lumen Learning is available under a Creative Commons Attribution-NonCommerical-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-nc-sa/4.0/) license. UMUC has modified this work and it is available under the original license. © 2020 University of Maryland Global Campus All links to external sites were verified at the time of publication. UMGC is not responsible for the validity or integrity of information located at external sites. Break-even point ($) = break-even point (units) × average unit price