Brand Comparison between Chick-Fil-A and Kentucky Fried Chicken

Brand Comparison between Chick-Fil-A and Kentucky Fried Chicken
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Contents TOC \o "1-3" \h \z \u Executive summary PAGEREF _Toc499810618 \h 3Reasons for the difference in sales PAGEREF _Toc499810619 \h 3Quality of customer service PAGEREF _Toc499810620 \h 3Pricing strategies PAGEREF _Toc499810621 \h 4Amount of available stock PAGEREF _Toc499810622 \h 4Issuance of incentives PAGEREF _Toc499810623 \h 5Marketing effort PAGEREF _Toc499810624 \h 5Product and quality services PAGEREF _Toc499810625 \h 6Poor hiring PAGEREF _Toc499810626 \h 7Conclusion PAGEREF _Toc499810627 \h 7
Executive summary
People engage in the world of business with the aim of making profits. Such profits depend on the difference between the production cost and the amount of the sales that the company makes. Given the fact that different companies and individuals use different strategies in the business world, then this means that the amount of profit made will vary. The amount of sales volume of a given company depends on many factors and, therefore, different companies display different amounts of sales volume (Reichheld, 2001). A good example is the case of Chick-Fil-A whereby it makes a total sale of 3$million for every store while on the other hand, the Kentucky Fried Chicken makes a sales volume of $1 million for each of the stores. This difference has been brought about by different factors such as the quality of customer service, pricing strategies, amount of available stock, issuance of incentives, marketing effort and product and quality services.
Reasons for the difference in sales
Quality of customer service
Customer service includes in the manner in which the sales representatives and the managers of a given company relate to their customers. To attract many customers as well as maintain the old ones, the workers of a company have the obligation of ensuring that their customers are fully satisfied with their services. Among such services is the speed and effectiveness through which the company's' employees responds to the needs and complaints of their customers. A good response plays a substantial role in ensuring that customers are fully satisfied with the company's services and qualities and, can, in turn, give a positive word of mouth hence influencing other people to purchase the products. In the case of Chick-Fil-A, the amount of advertising that is done through word of mouth is responsible for the number of new customers that purchase the company's products from day to day. On the other hand, customers rarely give a positive word of mouth regarding the products of Kentucky Fried Chicken, and this explains he reason as to why they have a small number of sales volume because the amount of sales volume is directly proportional to the number of people aware and interested in the product. Therefore, this brings the accumulative effect of the fact that Chick-Fill-A makes more sales as compared to Kentucky Fried Chicken.
Pricing strategies
As well, the pricing of products has a substantial effect in the manner in which the products sale in the market. In the current world, the amount of competition in the food industry has grown at an alarming rate due to the existence of different rec...