How and Why 1 Year Differs from 365 Days: A Conversational Logic Analysis of Inferences from the Granularity of Quantitative Expressions (Research Paper Sample)
This is the article website page we are analysis. How and Why 1 Year Differs from 365 Days: A Conversational Logic Analysis of Inferences from the Granularity of Quantitative Expressions Y. Charles Zhang and Norbert Schwarz http://www.jstor.org/stable/full/10.1086/662612 The analysis itself should be a comparative assessment of how well the author (or authors) of the selected research have fulfilled (or not) each of the steps and sub-steps presented in figure 4.1 of the textbook (please note: it is highly recommended to review Chapters 4 through 6 in the Sekaran & Bougie book for a refresher on the earlier research processes that have been covered in this course). The focus of the analysis should be on the research process, not as much on the research content itself. Be careful not to paraphrase what the author(s) has already stated in the published research. Again the analysis should be on assessing the adherence to the research process. Look at not only each step (and sub steps) but also how each step serves as a "stepping stone" for the next step. The interrelationships among the steps are also relevant to the analysis. I only have to do Step 7 Step 8 step 7 Scientific Research Design Collect data Analysis and Interpretation Deduction Step 8 Is hypothesis substantiated?
Journal of Consumer Research, 2012, vol. 39, issue 2, pages 248 - 259
Abstract: The same quantity can be expressed at different levels of granularity, for example, “1 year,” “12 months,” or “365 days.” Consumers attend to the granularity chosen by a communicator and draw pragmatic inferences that influence judgment and choice. They consider estimates expressed in finer granularity more precise and have more confidence in their accuracy (studies 1–4). This effect is eliminated when consumers doubt that the communicator complies with Gricean norms of cooperative conversational conduct (studies 2–3). Based on their pragmatic inferences, consumers perceive products as more likely to deliver on their promises when the promise is described in fine-grained rather than coarse terms and choose accordingly (study 4). These findings highlight the role of pragmatic inferences in consumer judgment and have important implications for the design of marketing communications.
References: Add references at CitEc
Citations Track citations by RSS feed
Downloads: (external link)
Access to the online full text or PDF requires a subscription.
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text
Persistent link: http://EconPapers.repec.org/RePEc:ucp:jconrs:doi:10.1086/662612
Access Statistics for this article
More articles in Journal of Consumer Research from University of Chicago Press
Series data maintained by Journals Division ( firstname.lastname@example.org).
How and Why 1 Year Differs from 365 Days: A Conversational Logic Analysis of Inferences from the Granularity of Quantitative Expressions
Scientific Research Design
The research approach used in the study will be both quantitative or deductive and qualitative approaches. Quantitative approach enables hypothesis testing using various quantitative statistical analyses. Therefore, the study design will involve cross sectional survey to determine how and why one year differs from 365 days. Furthermore, descriptive cross sectional survey will be adopted because it is cheap and quick. Descriptive survey designs are used in preliminary and exploratory studies to allow the researcher to gather information, summarize, present and interpret for the purposes of clarification (Igou, Herbert & Norbert, 2002).
The data will be collected from eligible participants b...
- Importance of Income Redistribution Research PaperDescription: Should The U.s. Government Redistribute Income By Taxing The Rich To Provide Assistance (Welfare, Etc.) To The Poor? ...2 pages/≈550 words | 3 Sources | APA | Business & Marketing | Research Paper |
- Company Profile Assignment: Pricewaterhouse Coopers Description: In the field of accounting and data analysis, Pricewaterhouse Coopers is one of the largest and mostwidely known company in the whole world...1 page/≈275 words | 2 Sources | APA | Business & Marketing | Research Paper |
- Business Finance: Business and MarketingDescription: Business Finance: Business and Marketing Research Paper...2 pages/≈550 words | 2 Sources | APA | Business & Marketing | Research Paper |