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Essay Available:
Pages:
5 pages/≈1375 words
Sources:
3 Sources
Level:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 25.92
Topic:

Assignment 2. Business & Marketing Research Paper (Research Paper Sample)

Instructions:

Marketing Assignment

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Content:


Marketing Assignment
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University Name
Explain Step 5 of constructing a market-attractiveness/competitive-position matrix for evaluating potential target markets. When should a manager consider a market segment to be desirable? Construct a matrix, and provide an example illustrating these concepts.
The five steps of constructing a competitive-position or market-attractiveness matrix are mentioned below:
1 Selecting a criterion to measure competitive position and attractiveness (Valdani & Arbore, 2013).
2 Weighing factors of competitive position and attractiveness to have an idea of their potential outcomes and significance (Valdani & Arbore, 2013).
3 Assessing the current position of potential target markets based on these factors (Valdani & Arbore, 2013).
4 Projecting the future positions of all markets by the customer, competitive and environmental trends (Valdani & Arbore, 2013).
5 Evaluating implications of possible changes in the business strategies and resource materials (Valdani & Arbore, 2013).

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