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4 pages/≈1100 words
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APA
Subject:
Business & Marketing
Type:
Research Paper
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English (U.S.)
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Topic:

Newman’s Own Organics's SWOT Analysis and Promotional Techniques

Research Paper Instructions:

The case is: Newman’s Own Organics: Sales Promotions and Retail Relationships in Chapter 12 on p. 352
Please start he case by giving a brief overview of the case, and then answer the questions in the text. The answers are in the case so there is not much to research.
Case Overview
Question 1.
Question 2.
Question 3.
Question 4.
Then give a brief company overview as well as product overview (Newman’s Organics). Have any changes occurred since the case was written.
Company Overview (Update 2010 to 2019)
• Financial situation
• Mergers, acquisitions, partnerships, sponsorships
• Expansion strategies
• Market share
• Sales—up or down or the same
• Changes in management, products, general strategies
Newman’s Organics Product Update (2010 to 2019)
• As above
Provide a SWOT matrix for this product (focus is: 2019)
Do a detailed analysis of your SWOT (bullets from the SWOT matrix)
Strengths
Weaknesses
Opportunities
Threats
Then provide answers to the following questions and take the case to 2019 for the consumer market.
1. What have been the key success factors in building retail relationships?
2. What have been the key success factors in building consumer relationships?
3. What implementations have added to the success of this product in the consumer industry and what implementations should not have been made?
4. List and describe three of the main competitors and describe the competing products for the consumer target markets(s).
5. What marketing strategies would you, as the new marketing manager recommend to the CEO regarding the marketing of this product.
6. What consumer target market would you recommend that the company pursue with this product. Is it a new target market or the existing on?
7. What is the existing consumer target market?
Write a creative brief for the new or existing consumer target market since you will be doing a promotions campaign. (inform which one, i.e. Creative Brief for New Target Market)
Do the Seven Ms for the new or existing consumer target market. (see original project for the Seven Ms) You can do a complete new campaign for the target market
Be original and creative when doing the creative brief and seven Ms. If you need to go to a grocery store, look at shelf space for this product. Where is this product located,-- it might give you some ideas. If you can’t go to a grocery store, ask someone to look for you.
Use endnotes or footnotes (is you use endnotes, please put them on a separate page).
List all references on a reference page
All pages must have page numbers, the word confidential on every page
I have highlighted some possible headings for you. You may make changes and add additional information, but the required information must be addressed.

Research Paper Sample Content Preview:

Newman’s Own Organics
Student Name
Institutional Affiliation
Newman’s Own Organics
Overview of the case
The case demonstrates the recent promotion of Jason David as the director of sales for New Man’s Own Organics. The company has its products certified as organic Oregon Tilth. The proceeds from the company are used to support charity work. As the new director of sales, David is expected to identify and develop retail outlets for the company’s products. This includes large stores like Walmart, small grocery stores, and other specialty stores that offer organic products. While taking a new position, David is aware of the strong brand that the company has. Further, connections to the original company would be critical in enabling the business to meet with prospective retailers. Moreover, it would be critical for the company to develop strong relationships with retailers that will enable them to feature Newman’s Own Organics products in their advertisements and promotions.
Question 1
With a strong brand, Newman’s Own Organics needs to undertake promotional techniques that increase market share and drive more traffic to the stores with its products. The company can offer coupons which will be like price discounts on its products.
Question 2
The company can offer free samples to retailers. The samples will assist in enabling the retailers to introduce consumers into the products. Further, discounts will enable retailers to offer products at relatively lower prices, which will increase sales turnover.
Question 3
Since the organic market is competitive, the company should lower its prices by various promotional techniques. This will attract clients who wish to consume affordable organic products.
Question 4
Jason should explore the available opportunities including placing the company’s products in restaurants. The move will create awareness and enable the products to gain brand recognition.
Question 5
Jason should attend the National Conference and Gluten Free Expo. The event will be held on 13-14 June 2020 at Pasadena Convention Center, Pasadena, USA. Another event is the American Food Fair. It will take place on 16-19 May, 2020 at McCormick Place, Chicago (10 times, 2020).
Question 6
The strong brand will continue diminishing. The younger generations will have challenges associating with the company. It will be challenging to promote the company on the basis of what Paul Newman did.
Company overview
Financial
The company exists to use all the money it receives including royalties and profits for charitable purposes. Newman’s Won Organics commits “100% of Profits to Charity.” This commitment has been in force for more than 35 years. As of 2019, the company has donated more than $500 million to charitable organizations around the world (Newman's Own Organics, 2020).
Partnerships
Currently, Newman’s Own Organics partners with McDonald's, Costco Wholesale, Trinchero Family Estates, and Keurig Green Mountain (Newman's Own Organics, 2020). The partnership with McDonald's entails Newman’s Own is the exclusive salad stressing served with Premium Salads at McDonald's. The company’s partnership with Costco Wh...
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