Strategic Plan: YouTube, Vimeo, Tumblr, Prezi, Presentation

Strategic plan: Presentation
Student
Professor:
Course title:
Date:
Strategic plan: Presentation
SWOT analysis and goal: The selected company is LongHorn Steakhouse restaurant situated in Houston, Texas. Its strengths include being the closest restaurant to the train station in Houston, Texas within an upmarket shopping centre; high-quality food and beverage offerings; and offers culinary training which has given it an advantage over other restaurants. Weaknesses include lacking brand awareness, having a limited marketing budget for developing its brand awareness, and menus need to be updated. There is opportunity to offer outside catering services and deliver order to customers to the location of their choosing, and increasing market with a considerable proportion of the target market still unaware that LongHorn Steakhouse exists. Threats include economic slump and growing competition. The strategic goals include the following: update menus; conduct extensive marketing to increase the restaurant’s brand equity and brand awareness; and provide outdoor catering services so that clients could have the option of having their meals delivered to them at their homes or offices.
Strategy mapping and stakeholder analysis: The stakeholders for LongHorn Steakhouse restaurant include existing customers, employees, suppliers, the community, potential customers, the press, the public, government, lenders, and the company’s top executives. The strategy map for LongHorn Steakhouse restaurant is created basing on the strategic goals. These strategic...