Business Plan for a Mortgage Adivsor (Other (Not Listed) Sample)
You need to create a business Plan for a Mortgage Adivsor by using the attached template
The Mortgage Advisor originates, builds and relationship manages a third-party network of referral sources to build a pipeline of mortgage business with a focus on external/new to banking customers.
Actively search for cross-sell and up-sell opportunities for positioning to the branch
Originate and process residential real estate secured loan applications that align with the Bank’s risk appetite
Proactively contact and engage with third party realtors, lawyers and other related referral sources to create strong relationships which lead to referrals of customers who require simple to complex real estate lending solutions.
Lead client/realtor discussions and sell real estate lending products and insurances. Collect terms and conditions and service when required.
Proactively contact realtors/referral sources identified through the creation of nation partnerships and/or create local partnerships.
Identify and make appropriate referrals that add value to the customer attempting to gain full share of wallet.
Establish and enhance the bank’s presence with the community (participation at trade shows, conferences and other related events.
Considering each business targets listed, the specific sales, marketing and outreach activities that must be executed to achieve the monthly unit production goal are as depicted below; the frequency (daily, weekly, monthly etc.) for each activity has also been noted.
1. Target: Existing homeowners
Activities:Frequency – daily/weekly/monthlyBuild better communication channels with the existing clients, for example contacting through technical platforms like the e-mails and your websites.1/monthIncent for referrals, for example, introducing a percentage commission for every successful referral1/weeklyEndow the client contact teams for better transactions and clientele serviceDailyLeverage on transaction processes, for example, use of online cash transactions and offer for security solutions especially privacy protectionweekly
2. Target: Realtors
Frequency – daily/weekly/monthlyMaintain connection through proper onboarding programs; this would strengthen the relationship with the realtors.monthlyIncreasing partnerships to extend beyond the traditional practices which would open channels to present their product or services.WeeklyUsage of interactive channels like e-marketing platforms that would provide access to a range of different products in the market and the market’s preference. DailyProviding detailed reports and statistics of the products or services whenever the realtor is carrying out a transaction which would depict the professional aspect of the mortgage advisor Daily
3. Target: Immigration settlement agencies
Activities:Frequency – daily/weekly/monthlyDiversify delivery channels, for example, the mortgage advisor could introduce better platforms for the agencies to present their products or services and even communicate to them especially the online platforms.weeklyIntegration of the current economic trends and lifestyles in the market when negotiating the deals with the immigration settlement agencies.DailyIncorporate these agencies’ vision in working out mortgage products/deals which would build up on the relationship with these agencies.DailyResearching on the preferences of ethno-specific groups as well the mainstream products and services.Daily
4. Target: Property Managers
Frequency – daily/weekly/monthlyIncorporating digital technologies, for example, projectors, online data, and online programs during presentations.dailyGood communication and clientele handling is a sure way to market the mortgage advisor produc...
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