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Essay Available:
Pages:
5 pages/β‰ˆ1375 words
Sources:
3 Sources
Style:
APA
Subject:
Management
Type:
Other (Not Listed)
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 24.3
Topic:

Response Memo on Ethical Issues in Advertising

Other (Not Listed) Instructions:

In this project, you will demonstrate your mastery of the following competency:
Make ethically informed decisions based on awareness of legal and organizational parameters
Scenario
In Project Two: Assessing Financial Performance, your loyalty rewards program product line proposed a marketing and sales campaign targeting low-income neighborhoods. While you were doing your KPI analysis, the company’s legal team reviewed the same document to address any legal or ethical concerns.
The company CEO has forwarded you a memo from the legal team that discusses legal and ethical issues. Changes in the plan must be made to address these issues. Without these changes, the legal team will not approve the marketing and sales proposal.
For each issue, the CEO wants you to recommend changes to the proposal that satisfy the requirements the legal team has described. For the legal issues, the company lawyers describe how the company needs to interpret and apply existing laws.
Directions
Your task is to evaluate the memo from the legal department for legal and ethical concerns and recommend ways to address those concerns in alignment with organizational parameters.
Review the memo received from the legal department, available in the Supporting Materials section.
For each legal issue, include the requirements outlined below:
Evaluate the plan for legal issues.
Where in the proposal do the issues occur?
Recommend changes to address the legal concerns.
Cite or quote their language to show what you are addressing.
State what aspects of the plan need to change in some way to address the concern.
Recommend one or more possible changes.
Explain how your recommendations meet the legal requirements.
For each ethical issue, include the requirements outlined below:
Evaluate the plan for ethical issues.
Where in the proposal do the issues occur?
Consider which ethical frameworks apply.
Recommend changes to address the ethical concerns.
Cite or quote their language to show what you are addressing.
State what aspects of the plan need to change in some way to address the concern.
Recommend one or more possible changes.
Explain how your recommendations meet the ethical concerns.
Assess your recommendations for alignment to organizational parameters.
Referto the mission and vision statement from Project One (linked in the Supporting Materials).
What to Submit
To complete this project, you must submit the following:
Response Memo
Using the Project Three Response Memo Template, create one double-spaced memo of 3 to 6 pages. This memo should address the legal requirements and ethical issues. Check your memo for correct spelling and grammar.
Supporting Materials
The following resource(s) may help support your work on the project:
Document: Memo From Legal Department
This is the memo from the legal team detailing their concerns with the sales and marketing proposal.
Document: Marketing and Sales Executive Summary
This is a proposal from the sales and marketing departments to increase rewards memberships in low-income markets.
Document: Vision, Mission, and Values Statements
This document contains the vision, mission and values statements of your company.

Other (Not Listed) Sample Content Preview:

MEMO
To:Don Washington, Director of Marketing, Rewards Membership
Alva Ramirez, Director of Sales, Rewards Membership Anne Hernandez, CEOFrom:[Insert your name.]Subject:Addressing Legal Team Concerns on Low-Income Marketing and Sales Plan
Executive Summary
Following the concerns made by the legal team, the issues raised prompted further review to address the legal repercussions that could arise. Therefore, several recommendations were made to address the legal requirements in truth in advertising and data collection and privacy issues. Moreover, the ethical concerns raised in the case, targeting the low-income populations, transparency in language, collection and use of consumer data have been noted and prosper measures proposed. The ethical issues raised by the legal team have been addressed through clarity of the objectives of the marketing project and revision of critical ethical matters regarding the welfare of the target group.
Addressing the Two Legal Requirements
Truth in advertising: Analysis and recommendations
The noted issue in this section is that some of the ad lines have been noted to have some superficial information and not detail all the claims made about the program benefits. One such line is that the more people buy from the company, the more they give off donations to the entity by supporting the rewards program. However, this kind of language has been withdrawn from the marketing plan, and now, the support programs for the community will be implemented based on sales made within and outside the targeted marketing region.
The use of schools will also be withdrawn. These are minors who will be used to market the organizations, products to their families and community at large. While the young ones make a good target for marketing, the approach is wrong, and only the learning institution can be made marketing partners without involving the young ones. Therefore, instead of having the learners as brand ambassadors, the program will focus on having the schools as a marketing partner where the organization will support substantial projects that the parents and the community can appreciate.
The agenda is discounting the credit feed, or the swiped cards to the brand ambassadors negatively affects their authenticity as they market the brand. There is a need to reward the brand ambassadors, but not through discounting the charges levied on their swipe cards. With the previous strategy, the brand ambassadors can be motivated to dupe the consumers because they benefit from the organization more than the consumers. Therefore, leveling the grounds and making everyone in the community a brand ambassador is the best bet for the organization. This strategy will be realized through committing to support community programs and making everyone understand the benefit and values the organization offers to society. This strategy will ensure that no one gets any hidden benefit from the organization, and everyone in the society gets equalized benefit from the organization, whether they have bought a product from the organization or not.
Data collection and privacy: Analysis and recommendations
The current program involves collecting a lot of private data from the consumers. This data include...
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