Interactive Case (Disruptive Innovation at BBVA). Management (Other (Not Listed) Sample)
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You must run through the experience of this interactive case, and then write a reflection on your experience.
Interactive Case: Disruptive Innovation at BBVA
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Interactive Case: Disruptive Innovation at BBVA
There is a need for innovation in banking sectors due to ever-dynamic market changes. One such kind of innovation is disruptive innovation, which refers to processes where businesses like BBVA introduce simple applications that are relatively cheap and accessible. What follows is up-scaling of such products and services to a level where they can effectively compete with established products and services, and probably displace them.
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