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Pages:
8 pages/β‰ˆ2200 words
Sources:
2 Sources
Style:
APA
Subject:
Management
Type:
Other (Not Listed)
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 38.88
Topic:

Applying Legal and Ethical Frameworks

Other (Not Listed) Instructions:

Scenario
In Project Two: Assessing Financial Performance, your loyalty rewards program product line proposed a marketing and sales campaign targeting low-income neighborhoods. While you were doing your KPI analysis, the company’s legal team reviewed the same document to address any legal or ethical concerns.
The company CEO has forwarded you a memo from the legal team that discusses legal and ethical issues. Changes in the plan must be made to address these issues. Without these changes, the legal team will not approve the marketing and sales proposal.
For each issue, the CEO wants you to recommend changes to the proposal that satisfy the requirements the legal team has described. For the legal issues, the company lawyers describe how the company needs to interpret and apply existing laws.
Directions
Your task is to evaluate the memo from the legal department for legal and ethical concerns and recommend ways to address those concerns in alignment with organizational parameters.
Review the memo received from the legal department, available in the Supporting Materials section.
For each legal issue, include the requirements outlined below:
Evaluate the plan for legal issues.
Where in the proposal do the issues occur?
Recommend changes to address the legal concerns.
Cite or quote their language to show what you are addressing.
State what aspects of the plan need to change in some way to address the concern.
Recommend one or more possible changes.
Explain how your recommendations meet the legal requirements.
For each ethical issue, include the requirements outlined below:
Evaluate the plan for ethical issues.
Where in the proposal do the issues occur?
Consider which ethical frameworks apply.
Recommend changes to address the ethical concerns.
Cite or quote their language to show what you are addressing.
State what aspects of the plan need to change in some way to address the concern.
Recommend one or more possible changes.
Explain how your recommendations meet the ethical concerns.
Assess your recommendations for alignment to organizational parameters.
Refer to the mission and vision statement from Project One (linked in the Supporting Materials).
What to Submit
To complete this project, you must submit the following:
Response Memo
Using the Project Three Response Memo Template, create one double-spaced memo of 3 to 6 pages. This memo should address the legal requirements and ethical issues. Check your memo for correct spelling and grammar.

Other (Not Listed) Sample Content Preview:
Memo From: [your name] To: [officer, company position, and the company]
CC: Applying Legal and Ethical Frameworks
  We appreciate the kind and honest feedback regarding the initial Marketing and Sales strategies that were presented before. Accordingly, in light of the legal and ethical matters discussed in the previous memorandum, we would like to propose some of the proposed changes and improvements. Legal Issues A.    Truth in Advertising   i.            Preciseness in Program’s Benefits We also believe that advertising must be effective, budget-friendly, and compliant with the rules and regulations imposed by the law. As such, this necessitates an improvement in the preciseness of how these rewards programs are to be implemented. Today, our current proposal does not specifically provide the amount earned per transaction or referral. In fact, we are still limited to the use of advertising slogans (i.e., “membership pays for itself”). Thus, we would like to add the following incentives and rewards to our rewards list. These program rewards should be included clearly in participating outlets, brochures, and other marketing materials.  
Purchase Amount
Rewards Program
Individual-level Rewards
$20
1 Point per $20
Community-level Rewards (for communities with at least 100 members)
$30 to $100
 
 
More than $100
 
Additional 1 point for each purchase
 
Additional 1 point for each $100 purchase
 *Each point is convertible to a 1.00 USD discount after reaching a minimum amount of 50 points
  1.                  ii.            Non-deceptive Commercial Speech
After resolving the issues related to the preciseness of the rewards programs, we also propose certain amendments to the use of commercial speech. As of today, an analysis of some of the Ad lines for marketing and campaign would suggest that these are indeed vague statements. For example, the term "purchases become rewards" does not provide adequate information for the buyers, which may lead to legal issues especially considering certain purchase thresholds (i.e., minimum purchase of 20 USD). Another point to consider is our credit fees which provide a 2.5% fee for swiped cards and 3.5% for keyed-in transactions. To address legal concerns for these, the marketing department would be changing highly technical terms to simple and easy-to-understand ones.
  1. 1.      Substantiating Claims
Finally, there is also the legal concern regarding the substantiation of claims, whether direct or indirect. Since the claims made are based on "community-level rewards" and our Corporate Social Responsibility (CSR) capacities to help communities, then this information should be made transparent to our consumers. For example, one of the strategies that we can do to increase transparency is by creating a website and help desk for our rewards program. Particularly, our customers can access this site to ch...
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