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Pages:
1 page/≈275 words
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Style:
APA
Subject:
Management
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English (U.S.)
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Topic:

Alibaba versus Tencent: The Battle for China's M-Commerce Space

Other (Not Listed) Instructions:

The FINAL INTEGRATED COURSE PROJECT must demonstrate a comprehensive understanding of all the skills and knowledge acquired throughout the course – to analyze, design, and implement integrative strategies to improve the effectiveness of a company’s global competitive position. The following are the case studies assigned to teams:

  • Walmart in Africa

  • Alibaba versus Tencent: The Battle for China's M-Commerce Space

  • Vodafone in Egypt: National Crises and Their Implications for Multinational Corporations (Egypt)

  • Ethical Leadership: Ratan Tata and India's Tata Group

  • IKEA in Russia: Emerging Markets Strategies and Ethical Dilemma

The case study requirements must adhere to a 12 page (3) and 15 page (4) APA 6 or APA 7 formatted research paper written in Times New Roman, 12 font, double-space. Below, please find the page guidelines followed by a Rubric.

Page 1: Cover Page

Page 2: Abstract

Page 3: Table of Contents

Page 4: Introduction -- Introduce the case study – Provide Company Description

Page(s) 4/5/6/7/8: ANSWER case study questions AND INCLUDE HEADINGS THAT ADDRESS THE 10 CATEGORIES WITHIN THE FINAL GRADING RUBRIC ESSAY WRITE UP. Discuss responses in detail, citing the text, credible research sources, current periodicals, journals, and statistics, to substantiate your claims.               

Page 9-10: Provide 2 charts/graphs – “a picture is worth one thousand words”

Page 11: Conclusion/My Role as Leader                                                                                                                            

Page 12: Reference Page (References) -- 6 Scholarly References (minimum) Required

FOR POWER POINT PRESENTATION – FOLLOW THE TEAM PRESENTATION PORTION OF RUBRIC. THREE (3) SLIDES PER TEAM MEMBER—Not Including Cover Slide and Reference Slide

Writing Sources include:

a)     American Psychological Association. (2010). Concise Rules of APA Style. 6th ed. Washington, DC: Author. ISBN: 9781433805608

b)      Writing Resource Guide https://owl.english.purdue.edu/owl/resource/560/01/

Other (Not Listed) Sample Content Preview:

Final Project Outline
Your Name
Subject and Section
Professor’s Name
March 19, 2022
Topic: Alibaba vs. Tencent: The Battle for China’s M-Commerce Space
I. Abstract II. Introduction A. Overview 1. What is M-Commerce? 2. China’s M-Commerce Spacea) Current Market Competitiveness 3. Company Overviewa) Alibaba vs. Tencent
III. China’s Competitive Market  A. Analysis using Hofstede’s Cultural Dimensions 1. Cultural Analysis of the Market and the Workplace B. Similarities and Differences with West...
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