Visual Analysis For Advertisement: Successful Brands

Ad Analysis
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Successful brands do not believe in selling their products with ordinary means. They encourage customers to adopt specific lifestyles, and for this purpose, they make the wise and correct use of advertisements. A successful advertising campaign is the one that spreads the word about a product or service, attracts customers and generates sales. Whether a company has to encourage new customers to buy an existing product or is about to launch a whole new service, there are many options for advertisements to choose from. Pale lager is golden or yellow-colored lager beer that is loved by hundreds to thousands of people for its taste. Budweiser is one of the most famous American-style pale lagers to date. It is produced by Anheuser-Busch and tends to be crispy and dry. In this particular advertisement, we can see a young man and woman smiling and enjoying Budweiser.
For many years, Budweiser is being sold in almost all big markets of the United States. Not only this but also the lager is made available in over 70 other countries, and the target audience of this advertisement is young people or adults irrespective of their geographic locations. At a glimpse, this advertisement may look odd as the man is holding a hammer in his hand. However, the slogan used by the company is quite attractive and appealing. It says “where there’s life---there’s Bud,” and this makes us forget what the man is holding in his hands and brings a smile on our face because we get to realize that Bud bear will add flavor and excitement to our lives.
Visually, this advertisement contains a good combination of red, white and black colors. The background and the outfit of the man are of the red shade, and the dress worn by the young lady looks a little pinkish but is basically of white shade. In addition, she is holding a pack of Budweiser in her right hand and is pouring the beer in a glass gracefully. In the meantime, we can observe that she is smiling sweetly and looks confident. The environment created in this advertisement is quite impressive and close to real-life. Both of th...