Term Project: Smart Pet Food Dispenser

Term Project
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Introduction
Over half of the domesticated cats and dogs in the United States are obese. They are at risk for heart and respiratory disease, osteoarthritis, and cancer (Webb, 2015). Pets require special treatment and care, which is now challenging to accomplish due to current people's busy lifestyles (Mandy et al., 2016). The idea for my project stems from the lack of convenience and ease of monitoring pet health and nutrition. Thus, this product will provide a unique and innovative solution to the problem of comfort and ease of monitoring pet health and nutrition. It offers a detailed product description, a discussion of the target market, distribution channel, advertising strategies, pricing strategies, and customer support. There is also a critique and summary of the report findings.
Discussion
Product Description
My product is a smart pet food dispenser. This device stores and dispenses food for pets on a predetermined schedule. The uniqueness of the product is that it can be connected to a Smartphone to monitor the pet's nutrition and health and even help locate the animal if it is lost. The package includes a sleek, modern black box with a clear window to showcase the product. The label features a picture of a pet eating from the food dispenser. Besides, the brand name and slogan "Always looking out for your pet's health and happiness" is written on the case.
Furthermore, the package also has the trademark, a paw-printed logo with the brand name underneath. Moreover, the package also includes instructions on how to set up and use the device. In addition, the back of the casing also features a complete description of the product's functions and benefits. It also has a QR code that customers can scan to download the app and get started. The package will also include a satisfaction guarantee and a link to customer service. The rationale for choosing this package is that it is modern and eye-catching, conveying that this product is designed to help pets stay healthy and happy (Schaefer & Cheung, 2018). The clear window allows customers to get a good look at the product, and the QR code makes it easy for them to get started. The satisfaction guarantee and customer service link show that the company stands behind its creation.
Product Market
Primary markets for this product would be consumer, convenience, and specialty goods. In addition, it would be marketed to pet owners and stores, veterinary clinics, and other businesses related to pet care. Furthermore, the device would also appeal to business owners who want to provide their employees with a convenient way to feed their pets while away. Additionally, this product could be marketed to businesses and organizations that offer pet care services, such as pet-sitting services. Knowing general market characteristics is crucial as it helps determine the target audience and the best approaches for promoting the product in each market (Grunert, 2019). For example, a business-to-business product may need to focus more on technical aspects and features. Similarly, a consumer product may need to focus more on convenience and lifestyle benefits. Thus, based on the market information, a ma...