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Pages:
13 pages/≈3575 words
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6 Sources
Style:
APA
Subject:
Business & Marketing
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English (U.S.)
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Topic:

St. Michael School's Marketing Plan and SWOT Analysis

Other (Not Listed) Instructions:

Draft 1 should include a discussion of the Situational Analysis (past history of the product/company) and the Market Analysis (market demographics, trends, and growth), a SWOT Analysis, and the analysis of competition. This draft will be worth 10 points
 Draft 2 should include all developed and corrected from Draft 1 plus the Product/Service Offering and the Marketing Research that has been developed. This draft will be worth
10 points
We're at draft 3(draft 1 wasn't done properly and draft 2 wasn't done.)
 Draft 3 should include all developed and corrected from Drafts 1 and 2 plus the Marketing Strategy (Segmentation, Target Market, Positioning) and the Marketing Mix Strategies. This draft will be worth 10 point
THE FOLLOWING CHAPTERS SHOULD BE INCLUDED IN YOUR FINAL MARKETING
PLAN
Chapter # Chapter Content
Executive Summary
1 Situational Analysis
2 Market Analysis
. Market Demographics
. Market Needs
3 Competition Analysis
4 Marketing Research
5 SWOT Analysis
6 Strategic Marketing (STP)
. Marketing Strategic Objectives
. Segmentation, Target Market(s) & Positioning
Statement
. Product/Service Value Proposition
7 Operational Marketing (marketing mix)
. Product Strategies and activities
. Price Strategies and analysis
. Place Strategies and activities
. Promotion Strategies and activities
8 Marketing Financials
. Break-Even Analysis
. Sales Forecast
. Marketing Expenses Forecast
. Marketing Margin (Marketing Contribution)
References
Appendices (if any)
This is an idea of the direction I going. Please use it as a guide and continue along this line. Note it was not correct.
Marketing plan draft
St Michael’s School
Executive Summary
St Michael’s School, an all-boys Anglican Church school is looking to open its doors to female, and becoming a co-ed school from this coming September. The school will also be introducing their plan for a preschool section for the following year. Some may ask why co-ed? It is probably to give any child a chance at having high quality education.
St Michael’s school started as a small school with only nine boys in the capital of Antigua, St John’s in 1952. The school was in the congested part of the city and there was no room for expansion. After about 15 years the school only had about 30 students. Nuns originally ran the school, and then upon the retirement of the last nun, the school was handed over to the Anglican Church.
The Island, which is predominantly Christians, Catholics, Anglicans, Seventh day Adventist etc. controls most of the schools. In 1998, the school, which had now grown because of the influence of the Anglican Church, relocated to the outskirts of the town. The school now occupies over 10 acers of land with plenty of space for the students to play and for the school board to build additional buildings.
Vision
The vision is to be able to provide the highest standard of education in Antigua and the entire Eastern Caribbean.
Mission
Providing a sound education where each student will be accounted for and none left behind; the St Michael’s School will uphold its motto ‘on the lord’s side’ and educate each individual academically, spiritually, physically and foster good values of hope.
Marketing goal
To create an environment, which is conducive to learning, where families and students will come together as one.
In order to achieve this goal, the strategies we will use are:
• Try to understand family needs by conducting parent response surveys
• Focus on transitional grades
• Empower the people
How we will use our SWOT analysis
Strengths (Internal)
• School was in existence for over 65 years
• Known for having high passes, well-disciplined students, very spacious and clean environment
• Educational approach Opportunity (External)
• Expanding on Anglican values but acceptance of all denominations
• Outreach to every community and parish
• Implementation of public education
Weaknesses (Internal)
• Known for having high level of retired teachers
• Teachers are not equipped to deal with this technological age.
• Needs more marketing strategies Threat (External)
• Other private and public schools
• Economic downturn
• Generational challenges

Other (Not Listed) Sample Content Preview:

St. Michael’s School Marketing Plan
Name
Institution
St. Michael’s School Background
St. Michael’s school was founded in 1952 by Catholic nuns in the Antiguan capital of St. Johns. The all-boys’ school original location was in the midst of the most congested part of the city with limited space and land for expansion. The city’s congestion coupled with the lack of adequate land for building more classrooms and other extracurricular amenities accounted for the school’s low enrolment of only nine boys when it opened its doors. The school further lacked sufficient teaching and supporting staff to cater to a large number of students. The available resources were thus dedicated to bringing the best out of the small number of student in both the academic and spiritual perspective. The school registered the highest grades and passes for each grade in the entire city’s school district and has maintained the high standards ever since. The enrolment to the school has somewhat been slow since its opening as 15 years later in 1967 the school’s registry only totalled to 30 male students. The nuns handed over the school’s administration to the Anglican church which shifted its location to its current location in the outskirts of the city of St. John, Antigua.
Mission Statement
St. Michael’s school is an Anglican primary school committed to providing quality education through spiritual awareness. In line with the school’s motto, On the Lord’s side, St. Michael’s mission is to:
-Enhance the students’ development through quality education by insisting on academic excellence and encouraging creative thinking.
-Instil Christian morals and values, encourage adherence to the spiritual teachings of Christ and compliance with the doctrines of the Anglican church.
-Develop an inclusive approach that emphasizes the application of the teachers, students, and parents in advocating for collective servitude to God and humanity by embracing the love of Christ for all.
Vision Statement
The vision of St. Michael’s school is to be the best primary educational center in Antigua and the whole of Eastern Caribbean in a holistic transformation of the students through quality academic and spiritual nurturing by equally competent and qualified staff.
Situational Analysis
Launched in 1952, St. Michael’s school is 66 years old and sits on a 10 acres’ land in Barbuda on the outskirts of the St. Johns, Antigua CITATION Eme14 \l 2057 (Thomas, 2014). The school’s rural location provides for a serene and tranquil environment for studies unlike its original congested location in the city. The school has ample grounds for extra-curricular activity which is equipped with all the necessary amenities for physical education of the students as well as facilitating the administration of other practical studies.
St. Michael’s school has a total of 150 students with enough teachers under the employment of the Anglican Church attending to the boys. The school through the Anglican church is embarking on an expansion mission to extend the enrolment to girls as per the rising demand and request of growing members of the church in the region. ...
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