Online Marketing (Other (Not Listed) Sample)
In only a few short years, consumer-generated marketing has increased exponentially. It is also known as consumer generated media and consumer-generated content. More than 100 million websites contain user-generated content. You may be a contributor yourself if you have ever posted something on a blog, reviewed a product at Amazon.com, uploaded a video on YouTube, or sent a video from your mobile phone to a news website. This force has not gone unnoticed by marketers and with good reason. Nielsen, the TV ratings giant, found that most consumers trust consumer opinions posted online. As a result, perceptive marketers encourage consumers to generate content. 1. Find two examples (other than those discussed in this chapter) of marketer-supported, consumer-generated content and two examples of consumer-generated content that is not officially supported by the company whose product is involved. Provide the web link to each, and discuss how the information affects your attitude toward the companies involved. 2. Discuss the advantages and disadvantages of consumer-generated marketing. Your response should be at least 300 words in length and in paragraph form. All sources used, including the textbook, must be cited and referenced according to APA style.source..
The tourism industry has benefited from the growth of the internet. Whereas in the past tourists needed to find a travel agency in order to find the best deals for their trip, today, consumers can book their tickets and create their itinerary on their own. Travel websites like Trip Advisor and Virtual Tourist have been invaluable in this process.
Trip Advisor (Tripadvisor.com) is described by Mark Hodson, founder of 101holidays.co.uk, and 101honeymoons.co.uk as "the daddy of hotel review websites" (Barrell, 2013). Through Trip Advisor, travellers can learn about actual experiences of hotel guests and be able to gauge whether the services of the hotel fit their needs. Moreover, Trip Advisor allows tourists to see top hotels based on consumer ratings, as well as book their room from the Trip Advisor website itself. In a white paper by Pasi Tuominen (2011), he discovered that customer reviews had a huge effect on hotel bookings â€“...
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