Effectiveness of the Functions Achieving Strategic & Operational Goals

CAPSIM Simulation Analysis Report
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Effectiveness of the functions achieving strategic and operational goals
Chester uses a broad cost leader strategy where there are low costs of the R&D raw materials and production, and the three critical functions are R&D, marketing and production. In terms of production, there is a focus on gradual automation to improve efficiency and production capacity and to meet customer demand. There is moderate spending on R & D to maintain a presence in all the segments while focusing on the size and performance.
Competitive factors 
There is a focus on low costs to increase the margins, and the company dominates segments. Chester has low-cost production in different market segments, increasing the profit margins on sales and keep. As there are quality products at lower prices than competitors, the company will increase its market share. The company is competitive, and the products are up to date, and production continues with minimal interruptions.
 Performance relative to the competitors 
Chester performed well compared to the competitors, and the company has maintained its competitiveness in the traditional market. The introduction of new products in the market focuses on analyzing the competitors’ strategies. There is a cost advantage, and the company offers competitive prices, which is beneficial when there are price-sensitive customers. 
 Future improvements
 Chester needs to identify the products with the highest margins and demand to schedule production so there is increased capacity.
The Production Function
Production is essential to achieving the company’s goals where automation is pursued early but implemented gradually to increase the production levels in the traditional and low-end segments. In the fast-moving segments, there is a focus on avoiding disruptions combined with adjusting the capacity considering consumer demand, strengths, and weaknesses. There is reposition...