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Business & Marketing
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English (U.S.)
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Dinosaur Bar-B-Que: Research to be Performed to Fit in the Community

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Watch the video case study titled "Dinosaur Bar-B-Que", in Stukent Chapter 4. Then, answer the overarching question in the case (as listed in Stukent): IF DINOSAUR BAR-B-QUE OPENED A LOCATION IN YOUR AREA, WHAT PRIMARY RESEARCH SHOULD THEY PERFORM TO FIT IN WITH YOUR COMMUNITY?

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Dinosaur Bar-B-Que Case Study Discussion
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If Dinosaur Bar-B-Que opened a location in my area, the primary research they need to perform in order to fit in with my community would include gathering data directly from different stakeholders using focus groups, observations, experiments, interviews, or surveys. This kind of research will help the company establish how immense the market potential for their product is, who would be their ideal customers, the key goals and problems in the community, how the community currently solves the problems, their preferences and expectations for new services or solutions, as well as how they perceive the brand and other business rivals. In addition, this kind of primary research would ensure the 

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