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Essay Available:
Pages:
6 pages/≈1650 words
Sources:
10 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Other (Not Listed)
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 29.16
Topic:

Different Shades of Green: Consumer Perception of Fast Fashion Brands’ Sustainability Strategies

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Tutorial notes:
Look at existing contradictions between the brand
Eg: marketing materials and sustainability report
Critic how they are managing this
Document analysis/learn a survey
Research Cotent analysis of sustainability report(include this in literature review)
Have a survey with customer and them opinion and how going arise
Ask people in a survey 2/3 question about whether they believe that the brand is doing enough or there are enough green sustainability options

Other (Not Listed) Sample Content Preview:

Different Shades of Green: Consumer Perception of Fast Fashion Brands’ Sustainability Strategies – A Case of Zara Clothing Retailer
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Different Shades of Green: Consumer Perception of Fast Fashion Brands’ Sustainability Strategies – A Case of Zara Clothing Retailer
Questionnaire
Section 1: Demographic Information
1 Kindly indicate your gender
1 Male[ ]
2 Female[ ]
3 Other[ ]
2 Kindly indicate your age bracket
4 Under 18[ ]
5 18-24[ ]
6 25-34[ ]
7 35-44[ ]
8 45-54[ ]
9 55 and above[ ]
3 Kindly indicate your geographic location …………………………………………………………………………………
Section 2: Zara's Sustainability Efforts
4. Are you aware of Zara's sustainability initiatives?
* Yes[ ]
* No[ ]
1 How would you rate Zara's sustainability efforts on a scale of 1 to 5?
* 1 Very poor[ ]
* 2 Poor[ ]
* 3 Good[ ]
* 4 Very good[ ]
* 5 Excellent[ ]
2 What aspects of Zara's sustainability efforts do you find most important or appealing?.............................................................................................................................................................................................................................................................................................................................................................................................................
Section 3: Perception of Zara's Green Options
7. Are you aware of the availability of green or sustainable options at Zara?
* Yes[ ]
* No[ ]
1 How likely are you to choose gre...
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