Increasing Brand Awareness of Anthropologie in Canada

Increasing Brand Awareness of Anthropologie in Canada Worksheet
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1 Identify key points and important information from the case.
Some of the key points that can be noted from the Anthropologie case include the following:
* Process: The process employed in service delivery at Anthropologie does not seem to be fitting their target customers, who are described as busy. This means that such customers might not have enough time to spend at an outlet and might need salespeople to direct them on where they need to be located within the store.
* Promotion: The mode of advertising employed at Anthropologie should also sync with the type of customers they target. Customers with busy schedules will still need to be informed about a brand only that communication mode should fit their busy schedules.
* Price: Though pricing is not necessarily an issue for most customers with a busy schedule, they are not fashionistas, which implies that they are likely to prefer the affordable, less pricy product.
2 Brainstorm ideas: what are some ways to increase brand awareness for Anthropologie?
The best way of improving brand awareness among the engaged target audience is by availing a brand on the platforms that customers frequently visit. Such customers will most likely lack time to attend traditional media platforms such as television or radio (Alhaddad, 2015). Instead, they will frequent social media and search engines. One way of reaching such customers is through employing mobile marketing options.