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Essay Available:
Pages:
4 pages/≈1100 words
Sources:
3 Sources
Level:
APA
Topic:
Business & Marketing
Type:
Other (Not Listed)
Language:
English (U.S.)
Document:
MS Word
Total cost:
$ 17.28
Topic:

Marketing Functions within the Larger Organization

Instructions:

Marketing Functions within the Larger Organization

Content:

MARKETING
By:
Institutional Affiliation:
Marketing
Introduction
Marketing remains an important element within an organization. This paper seeks to describe the manner in which marketing functions within an organization (internally) and within the environment (externally) in consideration of the expected outcomes within this discipline. Additionally, the paper will explain how organizations establish customer-centered businesses by describing aspects that impact the consumer decision-making processes. Lastly, the paper will discuss some of the tools that are utilized in making effective marketing decisions.
Marketing Functions within the Larger Organization
Internal marketing takes consideration of marketing practices within an organization that ensures measures are placed with the sole objective of communicating an organization marketing principles and policies to the employees and internal stakeholders. According to Spekman (2015) the internal process of marketing in an organization include like brands or patents, intangible assets, in addition to an organization’s resources such as the human and financial capital. Given this, it is significant to consider that internal marketing influences and organizations internal environment. An instance of this is evident in the manner in which internal factors are utilized in communicating the expectations and values of an organization to the employees and other internal stakeholders besides the creation ...
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