Addressing Legal Team Concerns on Low-Income Marketing and Sales Plan

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MEMO
To:

Don Washington, Director of Marketing, Rewards Membership
Alva Ramirez, Director of Sales, Rewards Membership
Anne Hernandez, CEO

From:

[Insert your name.]

Subject:

Addressing Legal Team Concerns on Low-Income Marketing and Sales Plan

Executive Summary
We greatly recognize the enormous efforts by the sales and marketing department to enhance synergy between the organization and the customers it serves. Part of your great efforts is focused on the inclusion of the reward membership program to consumers in low-income areas, which is aimed at making everyone feel included. We understand this is aimed at increasing the organizations' profitability levels in the long run. However, before proceeding with this great plan, we must first resolve some of the pertinent legal and ethical issues raised earlier by the legal team.
Addressing One Legal Issue
Children exchanging critical information would be against the law. Since 2018, the CCPA has presented many consumer privacy measures with an emphasis on protecting children. The information on children falls under the category of sensitive information that is subject to greater security. The CCPA does not require parental permission, but it encourages businesses to use a procedure that solely verifies that the person providing consent is the minor's parent or legal guardian. The business must embrace the legislation allowing them to ask for information to be deleted from their websites because they are aware that children use their services. Every company has a responsibility to abide by this rule in order to stay out of trouble. The company has not yet complied with this legislation, which might put it in legal hot water.
Addressing One Ethical Issue
Involuntarily, the business concentrated on consumers in the middle- and upper-income categories. Diversification of consumers is a necessary action on the part of the busin...