Essay Available:
Pages:
1 page/≈275 words
Sources:
No Sources
Style:
MLA
Subject:
Communications & Media
Type:
Movie Review
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 3.96
Topic:
Video Advertisement: Communication Objective and the Verbal and Nonverbal Elements
Movie Review Instructions:
COM 101 Assignment 2
Mass Communication, Advertising & Public Relations Module
Watch the following advertisement from https://www.youtube.com/watch?v=QiAgzUyCz3c and present a thoughtful analysis of the video by answering the following questions for your assignment. You can read more about the video here: https://www.imdb.com/title/tt10562518. Write concisely, in full sentences, and number your answers 1 through 4.
- Identify one communication objective for this message in a single sentence that includes the outcome and audience. Provide a rationale for the audience you chose. For example, if you think 60-70 year old males are the target audience, explain why it is important to communicate this message to them.
- Identify the type of objective this is (informational, attitudinal, or behavioral).
- Describe one specific verbal element of the advertisement that speaks to the objective you stated and explain its connection to it.
- Describe one specific nonverbal element of the advertisement that speaks to the objective you stated and explain its connection to it.
Requirements: Minimum 150 words, maximum 300. Use full sentences, proper grammar, and a formal tone (no colloquial language, no I/me/my/our/your, etc.). Use only .doc, .docx, .pdf; no GDocs or .pages.
Movie Review Sample Content Preview:
Video Advertisement
Student’s Name
Professor’s Name
Institutional Affiliations
Course Name and Number
Due Date
Video Advertisement
The advertisement video’s primary objective is to popularize the role of Beats headphones among footballers and other males between the age of sixteen and twenty-five years while they prepare for challenging contests. The choice for this audience arises from their close connection to trending music and distinctive sounds that require the best products in the market. Beats headphones are ideal for playing music as these sportsmen, and other users calm their nerves in anticipation of desirable football results (X Ambassadors, 2014). Communicating this message is essential to maintain this group’s preference for headphones.
The objective is attitudinal because it encourages the audience to maintain particular self-control before and during the games – calmness, and focus. It also prioritizes dominating the pre-game moments that many males within this...
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