Social Media Impact on Management, Communication, and Reputation in Ray Hennessy Interview

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Reflection of Ray Hennessy interview
Ray Hennessy, in the video shares some key points about crisis management from both the perspectives of journalism and that of PR. My biggest takeaway from the video is how the social media environment impacts crisis management. While information used to be checked by a team of editors before publishing, news stories are published as soon as it occurs. This may mean some facts are not well covered, but social media also presents an opportunity for companies to share their information from their point of view is invaluable. With social media, PR teams in organizations have an immense opportunity to communicate firsthand information to customers and other audiences.
What I foun...