Strategies, SWOT Analysis and Market Project: Dana–Farber Cancer Institute

Strategies, Switching Analysis, and Marketing Project
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Strategies, SWOT Analysis and Market Project (Dana–Farber Cancer Institute)
Introduction
Dana–Farber Cancer Institute has provided advanced treatments, patient care, and notable breakthroughs in cancer research for over seventy years (Dana-farber.org, 2021). Providing these life-changing services has led to the application of competitive strategies in the institute's planning and organization. Notably, healthcare organizations require strategic planning and constant SWOT analysis practices to identify their strengths, weaknesses, threats, and opportunities in their business environment. According to Glimcher (2020), the institute has been ranked third globally for cancer care services. A review of practices through the SWOT analysis will present its success strategies.
SWOT Analysis
Dana–Farber Cancer Institute SWOT Analysis

Strengths

* Strong financial and human capital – the institute has a competent human resource capital that entails professional practitioners and staff, leading to outstanding services. According to Glimcher (2020), the Dana-Farber also has high financial capital that can be used in investments and opening more branches, investing in research for product and market purposes, and acquiring other cancer institutes to eliminate competition. Glimcher (2020) states that Dana-Farber's research is exceptional due to research preeminence, collaboration, and commitment.
* Locational advantage - Dana–Farber's locations are strategically placed for competitive positioning and target market positioning. Dana–Farber has faced low overhead costs and improved accessibility to suppliers, human resources, and clients.

Weaknesses

* The pricing strategy – Dana-Farber's services are highly-priced. However, a price-quality comparison shows that the exceptional experience and competence in its staff is not applied fully in service provisions. Its highly-priced medical services should match the quality of services provided. Some services are overpriced due to Dana-Farber's brand name.
* Decision-making process – Dana-Farber has long decision-making procedures that lead to expensive delays. The corporate protocol takes long in approving services and products, leading to patients looking for alternatives. Additionally, the employee culture faced delays in decision making leading to high employee dissatisfaction rates.

Opportunity

* The exponential population growth – Working in the healthcare industry, Dana-Farber is experienced increased potential customer segments due to incr...