Business Plan Part 3 Section 1 (MGT 125)

Business Plan Part 3 Section 1
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Brand Equity Statement
What I am selling is Roller Skating recreational services. These will be offered in Glide with Grace skating rink, and skaters on the island of Oahu, Hawaii will enjoy roller-skating there. It will be a state-of-the-art facility that besides providing Roller Skating activities, it will provide venues such as an arcade to compliment the entertainment nature of the Roller Skating rink, and games such as pool tables and air hockey will also be provided for a small fee. The major benefits of this service are that: (i) it will provide roller skating activities, which will be the only of its kind in Oahu; and (ii) it will provide an exceptional opportunity that will cater to families, church groups, schools and civic organizations. The service has value to the targeted audience since there is demand for roller skating services and customers will enjoy a unique recreational opportunity.
Comparing Equity Brand Statement
The competitors include Ice Palace and Kamiko Iko Community Park. Ice Palace: this company has been a local landmark on the island of Oahu for virtually 3 decades and is the only one on the island. Of late, there have been customer complaints that the restrooms are dingy, and are often dirty and also require refurbishment. In addition, the concessions area closes frequently. It only offers ice skating activities. The offer that Glide with Grace presents is superior in the sense that it will offer other activities besides skating that customers can enjoy. The facility will be very clean including the restrooms, thus my offer is super...