Response to Questions. Management Essay Research Paper

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Response to Questions
Dear client, in “the case creation,” we stated that Saudi Arabia has young rich vibrant consumers ageing between twenty-four and fifty years. This are mainly young active buyers and also in the working bracket. They will be source of labor and consumers for our product. This age bracket is also elite and by targeting it as our primary consumers, we intend to progress with them to adulthood and maintain long-term bonds with them. We will also be able to understand their behavior changes as they age and provide alternative or parallel products to market to them throughout the period we will be in the country. Regarding referring to yourself as “the researcher,” you expect that other people will also read this paper. It is not restricted to those that know you alone.
1 Why is it important for foreign companies to understand the market environment in KSA before tending to invest in KSA?
Saudi Arabia is mainly a Muslim country a culture different to that in the United States. Cultures affect the marketing strategies as well as recruitment procedures. Understanding the market environment before investing in the country will help the country determine the best foreign market entry strategy. The company will decide whether to invest directly or through joint ventures with the local companies. The comp...