Midland Bakery

Business Plan
Student’s Name
Institutional Affiliation
Business Plan
Midland Bakery is an ideal place for any person who wants a new experience in flour-based food products. Midland is located in San Francisco, CA, and intends to serve a wide range of needs and tastes. At Midland Bakery, efforts are put to ensure that any customer will find something attractive at any time. The bakery is organized in a manner that it seeks feedback from its customers, analyzes the feedback, and reaches the best possible customer satisfaction outcomes. To reach more customers, Midland Bakery has forged a strategy to venture into different flour-baked products including cakes, doughnuts, muffins, and cookies. The products are further differentiated with color, sizes, and flavors. Customers can, hence, choose from a variety of attractive products that the organization is motivated to deliver consistently. Presently, Maitland Niles is the chief executive officer who oversees the overall operations of the organization.
Midland Bakery was founded on the grounds of the growth potential that the industry showcases. Bakery is one of the specialties that allow stakeholders to experiment while giving its customers the best services and products. Growth to Midland is projected in two strategic options. The primary strategy emphasizes geographic expansion. At the original stages of its development, Midland emphasizes operations within the city center. However, with a higher potential of competitiveness at such a strategic position in such an attractive industry, expanding to the periphery of the city is an ideal growth trajectory. Most bakers focus on city centers where they can easily find customers thereby leaving the outskirts unattended. The second strategy emphasizes developments in the product portfolio. Baking is a technique with infinite options. Bakers can experiment with new recipes and products to achieve even bigger customer satisfaction. In the future, Midland will grow from cakes, doughnuts, muffins, and cookies to other products including pastries, pies, and bread. The market trends indicate a high potential for growth with a 12% average annual growth in the bakery products market within California alone (IBIS World, 2021). As the market expands, the organization stands a better chance to satisfy more customers.
Chain of Command
Midland Bakery has a hierarchical chain of command. With hierarchy, the commands are streamlined from the top of the organization to the functional units. At the top of the organization is the CEO or the company president. The CEO oversees the overall operations of the organization. The CEO, hence, assesses the performance of key departments including production, store, grocery, kitchen, and administration. The CEO is followed by the de...