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1 page/≈275 words
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Style:
MLA
Subject:
Management
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Essay
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English (U.S.)
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Topic:

The Event Industry: Social Media Tech for Marketing

Essay Instructions:

Major: Hospitality - The Event Industry
Chapter 12 of our textbook discusses event technology and the need to stay current in this area amidst exponential change. For anyone interested in this subject, I teach a whole other course dedicated to event technology, but for now, let's explore this a bit further.
Main Response (250 words minimum):
1. Identify a new technology that is changing the status quo for event marketing and/or operations (e.g. social media tech for marketing, registration tech, entertainment tech, security tech, logistics tech, virtual event tech, etc.). What major events today are using this technology?
2. How long has this technology been around? Is it still in its infancy? Or is it well-developed and established?
3. Are there any risks or concerns with use of this tech? (e.g. privacy, information security, customer satisfaction, user comprehension and readiness, etc.)
4. What are the approximate monetary costs associated with purchase and deployment of this technology? Is it much more expensive than alternative ways of managing the need of the event? Explain.

Essay Sample Content Preview:
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The Event Industry: Social Media Tech for Marketing
Q1. There are various new technologies the status quo for various events for marketing operations in the society such as the use of social media for marketing purposes. There are diverse applications of social media technology for marketing in major events in society today. The major events using the technology include conferences, art theatre and concerts, music festivals, and meet-ups.
Q2. The technology has been around for about 15 years and is never in its infancy state but mature and escalation phase being well-developed and established.
Q3. There are some risky concerns in the use of technology such as breaches to privacy and confidentiality of user's information and data. The information security of the system has been enhancing, but a few lapses are since hackers might gain ac...
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