Rhetorical Analysis of the Grammarly Inc. Advertisement

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Rhetorical Analysis
Advertisement is critical because the primary reason for developing the ad is to help the targeted groups of people to obtain the intended information. Therefore, having an ineffective ad would make it difficult for the designer and developer to capture the attention of the intended group of people, and it could also be impossible to communicate effectively; effective advertisements use ethos, pathos, and logos. It is necessary to note that good and effective ads have a higher conversion than poor ads; this is because it is successful ads have higher convincing power and would persuade the viewers and the audience to use the advertised product. The literature aims at summarizing and analyzing the Grammarly ad.
Ad context is significantly essential when determining the creativity of the message and the approach used to ensure that the intended information reaches the target group of audiences. It is keynoting that ad-context has the ability to influence perceptions of the audience and may also determine the effectiveness of the ad itself. The Grammarly ad appears on YouTube; this is critically important because it might be accessed by billions of active individuals who have access and use this site (YouTube). Determining the context where the advert is placed is key in ensuring that it gets to the intended audience.
The use of colors in adverts also helps in changing the moods of the intended audience and this is likely to make the ad effective in convincing the audience. This ad has used variety of colors which include white; this is associated with coolness and may be intended to show the audience how simple it is to use the advertised product. Additionally, the ad has also used black color which is associated with power and control; the use of black color in the statement “write the future” may give the audience the feeling that this product has dominated and continues to dominate other similar products. The green color may have been used to signify freshness and may also make the audience to feel the freshness associated with using the product.
The author of the ad is Grammarly Inc., a technology company that specializes in the development of effective digital writing tools that are reliant on different aspects of artificial intelligence. Additionally, the company also uses deep learning algorithms and machine learning to help in detecting plagiarism and checking for spelling mistakes. It is estimated that there are over 20 million people across the world who use the company’s products to strengthen their writing skills and offer suggestions that are key to producing quality content (Grammarly). Also, the products provided are compatible with different devices and platforms, and this helps in meeting the needs of all the customers.
The purpose of the author, in this case, is to encourage and persuade more people to use Grammarly, especially when writing. The main hidden information presented in this ad is how people can use the product to realize their writing potential. Ideally, the ad demonstrates how Grammarly makes it possible for people to share their skills and stories by promoting good editing. Additionally, the ad presents the belief that ...