Display Newspaper Ad. Published in the Washington Post December 1,1995

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A Display Newspaper Ad. Published in the Washington Post December 1, 1995
Advertisements play a significant role in the promotion and marketing of products and services across the different sectors of economy. Advertising platforms such as newspapers and magazines have been used to influence the purchasing decisions of consumers in the United States and around the world. The advanced information and communication technology further transforms the art of advertising owing to the wide range of internet platforms coupled with enhanced graphic and designing technologies. Nevertheless, traditional means of advertising are still in circulation and make use of the advanced technologies in creating or developing the equally diverse forms of advertisements (Koksal, pg. 79). Advertisements often take the form of images of a given product or simulations reflecting the use of a product or service provided by a given business organization. Such advertisements would serve to provide detailed information to consumers about various features of the product and services offered and thus create an appeal to the consumers as a whole. Business organizations also tend to create or amplify the consumers’ need for a given product through the advertisements made across different platforms (Koksal, pg. 80). The images and videos used in advertisements are often supported by either written or verbal communication, which further evokes positive reactions from the consumers upon their effective application. A display newspaper advertisement published by the Washington Post on 1st December 1995, highlights some of the elements of pictorial advertisements and their distinct roles in influencing the consumers’ purchasing decision over the displayed products. Provided herein is an analysis of some of the elements identified in the advertisement and thus creating an understanding of their importance in achieving the desired outcome from potential consumers.
The newspaper display advertisement portrays a set of electronic devices or home appliances including a 35’ television set, stereo systems, as well as camcorders and DSS CITATION Pos95 \l 1033 (Post). The advertisement or the image used is in black and white making it easier to identify the products on display. The use of bold letters with a large font captures the attention of readers and invites them to take a look at what is beneath the caption CITATION Pos95 \l 1033 (Post). The advertisement further makes use of written communication to highlight the items on display while also shedding light on the brands or manufacturers of the same CITATION Pos95 \l 1033 (Post). Each of the items or products on display further includes a short and precise list of its unique features, price, the product’s appliances, and the after-sales services offered upon making a purchase of the same. The advertisement further includes the terms of sale for some of the products while also showcasing the promotional prices or discounts offered for each of the products on display CITATION Pos95 \l 1033 (Post).
The outlined descriptions of the artifact or advertisement published in the newspaper make interesting revelations on the audience and the purpose...