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MLA
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Literature & Language
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English (U.S.)
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Case study 4. Cree LED Light Bulb. Literature & Language Essay

Essay Instructions:

Read the case study Cree Inc.: Introducing the LED Light Bulb by John Gourville and Michael Norris
Answer the following questions
1. How does a consumer come to buy an LED light bulb? A Cree LED light bulb?
2. Which of Everett Rogers' diffusion of innovation factors are most relevant for the consumer adoption of Cree's LED light bulbs?
(Everett Rogers' diffusion of innovation factors - Relative Advantage, Compatibility, Complexity, Trialability, Observability)
3. What can Cree do to meet or exceed customer expectations of light bulbs?

Essay Sample Content Preview:

Cree LED Light Bulb
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1 How does a consumer come to buy an LED light bulb? A Cree LED light bulb?
A consumer can acquire or purchase a Cree LED light bulb from the appointed distributors’ outlets. They can also do the same by going to the nearest authorized sellers or the showrooms. There has also been more effort to make the products available online, in such a way that consumers can simply get online, select the product they want, pay for it and then it gets delivered to their designated places. In this manner, they have the convenience of not having to keep moving from outlet to another for the same. The most feasible one however, is just to visit the selected distributors of their main showroom.
2 Which of Everett Rogers' diffusion of innovation factors are most relevant for the consumer adoption of Cree's LED light bulbs?
According to Evere...
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