English 101B – Introduction to Rhetorical Studies. Analysis of the Coca-Cola Heist Advertisement

Rhetorical Analysis Assignment Guide:
As you prepare for the Rhetorical Analysis assignment, here are some guidelines to help you with the planning process.
1. Select an advertisement that you deem to be suitable for the assignment. This advertisement may exist either in printed format or digitally on the Internet.

2. Take notes as you analyze the rhetorical features in the advertisement. Drawing on the rhetorical theories that we studied in class, you should pay attention to the following features in the advertisement that you have chosen to analyze:
2.1. Context, Audience, Purpose (C.A.P.)
2.2. Audience Profile (biases, interests, expectations, cultural background)
2.3. Rhetorical Appeals: Logos, Ethos, Pathos (possible to include Kairos, if appropriate)
2.4. Rhetorical Style: Figures of Speech (the patterned arrangement of words and images) and Tropes (Metonymy, Synecdoche, and Metaphor)
3. Once you have the analytical notes in your hands, you may begin to write out your analysis in prose. In terms of organizing your points of analysis, you may follow this recommended structure:
An Introduction that describes the advertisement that you are analyzing in the paper. Provide information about the authors or producers of the ad, the organization that produced it, and the time it was produced. Be as specific as you can.
After the Introduction is completed, you may proceed to the body paragraphs, with a short paragraph for each of the following features:
(1) a discussion of C.A.P.;
(2) followed by a more in-depth look at the Audience Profile;
(3) an examination of the use of Rhetorical Appeals in the advertisement and how effective these appeals might be;
And finally,
(4) a discussion of the use of Rhetorical Style (Figures and Tropes) in the ad.
Conclusion:
You should write a short concluding paragraph to sum up your thoughts about the overall persuasive quality of the advertisement and how effective or ineffective you deem the ad's rhetoric to be. You can be decisive in your evaluation. If you think the ad is not rhetorically effective, you may say so in the conclusion. Be clear about your views.
Secondary Sources
Do not forget to include the two secondary sources that you deem to be relevant to your analysis of the advertisement. These sources may be theoretical, such as the content found in the textbook, or they may directly address the advertisement that you have chosen to analyze. You may also use statistical information that might be relevant to the advertisement. If you are unsure about the appropriateness of your secondary sources, you should discuss the matter with me.
For textbook related content, if it is from ethos, pathos, logos, or anything i can send screenshots of the textbook so it can be used as a reference. Preferably 3 or more references that are really good please. The textbook is a must for references, so please let me know if you would like anything from me for that.

English 101B – Introduction to Rhetorical Studies   Rhetorical Analysis Assignment   

ESCRIPTION  The Rhetorical Analysis assignment requires you to draw upon your knowledge of rhetoric and the techniques involved in rhetorical communication in order to analyze an advertisement of your choosing. To this end, you will examine how the practice of rhetoric can influence the audience’s perception of an advertisement that appears in print or as a digital media artefact.   Your task is to write an 800-word essay that critically analyzes the rhetorical effectiveness of your chosen advertisement.   To begin this assignment, you will need to select an advertisement that exists either in printed form published in newspapers or magazines, in audio-only format on the radio, in audio-visual format on television networks, or in digital format on the Internet. You will then analyze this advertisement using the theories of rhetoric that we have discussed in class.  Remember to take notes as you analyze the rhetorical features of your chosen advertisement, as you will need to provide a detailed description of the media object in your essay. If the advertisement is available online, please include the URL for the webpage that contains it. If the object only exists in print, you will need to state the original source (e.g., a book, a newspaper publication, or a magazine).   For this assignment, you are expected to use at least TWO secondary sources to support your rhetorical analysis. These secondary sources must be derived from credible venues, such as academic journals and books. Please note that Wikipedia entries and private blog posts cannot be counted as legitimate secondary sources for this assignment.   If you are unsure about the status of a secondary resource, you should get in touch with the instructor before the due date for the assignment.   The Rhetorical Analysis Assignment will be graded based on (1) the effective use of secondary sources, (2) organization, (3) spelling and writing mechanics, and (4) the student’s capacity to analyze the rhetorical features of their chosen advertisement.   When writing the paper, it is important to identify the specific rhetorical features (e.g., the rhetorical proof of pathos) in the advertisement that is being analyzed.   The essay should be double-spaced, with 12-point font and 1-inch margins.   All in-text citations and full bibliographical information should be formatted in accordance with the conventions of MLA Style.   Online resource for the MLA Style Guide (8th edition) is available at the Purdue OWL website:  https://owl(dot)purdue(dot)edu/owl/research_and_citation/mla_style/mla_formatting_and_style_guide/mla_for matting_and_style_guide.html