Word of Mouth Enterprise and its Use of Informal Communication

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Phase IV
The Word of Mouth enterprise mainly utilizes its network image marketing to hide the illegal services it provides to customers and deduct any negative information from being known by the public. This is achieved by bribing its relevant employees. Their public relations and social media departments are responsible for deleting negative information concerning their operations which might shed a negative light in the eyes of the public. This is achieved through various means of informal communication which focuses on deleting essential customer information concerning the quality of their products and services and also their illegal business criminal network.
Through this type of communication, the relations between employees and also customers have improved. Co-operation and co-ordination have been established through the relationships forged between the management and its customers primarily in respecting its customer’s privacy in all their operations. Another benefit of their communication processes is that in the wake of public outrage concerning the dealings of the company, the enterprise has ...