How Does the Two Forms Of Visuality Address or Fail to Address The Issues Of Post-Colonial Visual Culture?

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How Does the Two Forms Of Visuality Address or Fail to Address The Issues Of Post-Colonial Visual Culture?
The paper discusses the concept of visuality as identified in both postcolonial and colonial culture. The paper focuses on postcolonial and colonial texts that have enhanced the understanding of image and picture. King (146-154) explains that visuality is divided into two main levels such as the ‘abstract reality and reality level’. At the ‘reality level’, numerous elements are combined to produce significant meanings, and comprises of message composition and message elements. Besides, the “abstract reality’ level comprises of generating meanings in culture and society. The level mainly includes representations and interpretations of visuality in communication.
Comparing and Contrasting the Two Forms of Visuality
Over the tradition, the communication research has had two main schools including the “process” and “semiotic” school (King 146-154). The process school focuses on transferring visual, written and oral information and messages from one person to other other. The “process” school mainly addresses the communication acts. Besides, the “semiotic” or “meaning” school states that message and information interpretation is generated in culture and society because of the association between receiver and sender. As such, the “semiotic” school primarily addresses the communication mechanics, whereby message interpretation is only created but not transferred. Semiotics evaluates the message ability to shape the reality and transmit meaning in the meaning’s production point of view.
The significant changes that occurred in social sciences between 1970 and 1980, shifted focus from discourse inquiry to discourse analysis and other techniques used to study lingual and communication expressions (Hughes 228-238). In the 1990s, literary authors began using different visuality forms and pictures. Visual culture research is multidisciplinary. However, it was developed recently and is widely applied in other discipline research including media-science, cultural studies, art history, linguistics, sociology, and semiotics.
* The Reality Level
Huovila (2) explains that the reality level uses simple visual message or objects as elements. The object comprises of dimensional forms or lines or a combination of the two. The form usually associates with the message whereby a horizontal line expresses peacefulness. In this case, artists can deliver a message with lines interpreted by the receiver. The primarily visually concepts in reality level include; the form, which is naturally shaped and forms the message for recipients, and the form that is advanced as a symbol learnt by the audience (King 149). Moreover, in the reality level, the visuality message is usually compared to language message, which forms the basis of the visual grammar theory. It is essential to note that visual grammar is not usually clear as the language grammar. For example, in visuality study, ‘Lexus” is not grammar because it fails to reach the exactness of language structu...