SWOT Analysis for My Bronx Impact (MBI)

Assignment Background: As the core component of our course, you will work in teams to develop a strategic communications plan for the NGO My Bronx Impact (MBI). This means you will address a challenge for MBI based on their current needs, specify measurable objectives, conduct research to inform your plans, then suggest concrete solutions. This assignment is the first step in this broader process.
Assignment Description: Before rushing to action, we need to understand our client’s situation. Good communications work begins with carefully analyzing the client, their context, and any gaps in our own knowledge. This assignment has four components, each of which will provide a foundation for your eventual communications plan:
Mission Statement
Internal Situation Analysis
External Situation Analysis
Core Problem and Research Question
Each of these components is described in detail below.
1. Mission Statement (~100 words)
What is the core mission of the group for whom you will be working? In other words, what is the reason this organization exists? (Even if this is written out explicitly on the organizations’ website, provide a link to that statement but use your own words to summarize it here.
2) Internal Situation Analysis (SW of SWOT) (~500 words)
Describe the strengths and weaknesses of your client’s organization, paying attention to things like organizational culture, administration, programs, human resources, infrastructure, or fund development. You won’t be able to discuss all of these in detail, so focus on what you believe are the most important assets your organization has or needs. We will discuss how to do this effectively during class.
3) External Situation Analysis (OT of SWOT) (~1000 words)
In five separate sections describe the demographic(https://www(dot)census(dot)gov/quickfacts/fact/table/bronxcountynewyork/PST045221), economic, political, technological, and social forces that most affect your client (about 200 words per section). By analyzing these contextual forces, you can gain insight into the opportunities and threats facing your organization. Once again, we will explore how to undertake this analysis in detail during class time.
4) Core Problem and Research Question (~250 words)
Given what you have discovered in your other analyses, identify one core challenge your client faces. (Note: You will already have a sense of the client’s general challenge/goal, but this is a more specific focus within that challenge/goal.) This will be the area you attempt to address with your research and communications plan later in the course, so be sure to choose an issue of clear importance. To address this problem, what more do you need to know about the client’s stakeholders, situation, internal structure or audiences? Craft a research question that will help you create the information you need to address you client’s core issue.
Notes from me:
Strength: They have a huge amount of database and deep root in the Bronx
Weakness: They have a lot of resources online, but old people, the homeless, and families without the internet cannot access the resources. They had government funding, but it is not enough. They have a tiny team, there were only two people when we had the zoom meeting. They once had a phone line, team said it was great, but it cancels by the organization because of the lack of people and money. Cannot face to face, feels cold.
Opportunities: better Instagram page or TikTok(make some high-quality short video) for advertising. Be used as a research target by the school and have students create plans for them for free. Volunteers?