The Evaluation of Health Campaigns

(Student’s name)
(Professor’s name)
Communications and Media
14 November 2017
Evaluating Health Campaigns
This paper is about the media message from a health communication campaign from LGBT Health Matters. The significance of the message is more applicable today more than ever because of the rise in number of LGBT community members needing access to excellent health care. The video also touches on discrimination and gender equality in terms of having the same access health care as heterosexual couples. Here is a link to the video: /watch?v=pD9MSNuhg0E for reference.
The video is a short film made for health care professionals to increase their awareness of what Lesbian, Gay, Bisexual, and Trans people experience when it comes to having accessing health care for LGBT communities. The discussion in the video covers information, training, relevance to the community, and how they will have an open-mind in welcoming LGBT patients.
The goal of the message is making health care professionals gain more awareness about dealing with the LGBT and educating themselves. In addition, the message also goes out to the staff of the hospital or clinic because they should also treat them fairly. There are LGBT people in the clip who shared their experiences in health care facilities on how much more knowledge they need to acquire. At the beginning of the video, it is said that the LGBT community cares a lot about their sexual health. Especially for the trans people because it can be awkward for them to walk into a clinic and the professional does not know exactly what to do. The...