LGBTQ Influencers on Chinese Social Media

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LGBTQ Influencers on Chinese social media
Summary and Analysis of the Current phenomena of LGBTQ KOL on Chinese social media
In our society,              today have come across various information through media that have influenced the principles of human beings. Generation Z has been living with the media world since the year 1995 till now. Generation Z, especially during their high school period when the Gen Z were teenagers, was the primary audience mainly affected by the influence they witnessed from online social media platforms (Chernavina, & Kate, np). The active influencers are referred to as Key opinion leaders. However, the modern LGBTQ members in the digital world, including in China, have closeted their speech to keep their secrets safe from society. Gays mainly use closeted addresses. In the research of Daniel et al., magazines have been used by LGBTQ members to influence their audiences. Queer zines have been used to encourage the queer individuals the comes across the zines and access the content in the queer zines (Daniel & Adela 5). The Queer theory has been used for a long time to examine the gender norms of the LGBTQ globally.             The KOLs in China have a significant influence on Gen z. Researchers show the LGBTQ KOLs in business brands that mainly sell products and services to Gen Zs. This brand will gain large numbers of consumers over a short time compared if the KOL was not gay or lesbian. Despite the tremendous support from the Chinese Gen Zs to the LGBTQ KOLs, the Society of China does not embrace LGBTQ members warmly. The discrimination against the LGBTQ individual comes from the families of the LGBTQ members, health departments, religious communities, and social services. As a result of their large population, their influence on China has a significant impact when they pass across messages on social media platforms. The LGBTQ are influential mainly on global social media like Tiktok, where their content is viewed by the Chinese population and the whole world. For example, the famous Chinese Tiktok user, Douyin. The TikTok account has various videos of LGBTQ members showing their love life in China. The videos from Douyin TikTok are liked by millions of viewers from Asia and the rest of the world. LGBTQ Targeted Audience Anyone working in the Chinese marketing department or any Generation Z individual who is a newbie in the digital market industry is familiar with KOL. The term is prevalent among Generation Z. They get a lot of influence from the KOLs on social media. For that reason, the main target of the LGBTQs is the generation Z individuals (Liu et al., 1-6). Many Gen Z gays claim they have not paid attention to their straight friends, and their opinions often do not matter. Therefore, when LGBTQ KOLs communicate with gays and lesbians, they receive much attention from LGBTQ members globally, especially Gen z, primarily active social media members. Many LGBTQ members are Generation Z who greatly influence their peers. Although there are aged LGBTQ members, most are teens who mainly appear on social media platf...