Tik Tok’s Rise to Global Markets

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Tik Tok’s Rise to Global Markets
Question #1
Douyin's success in China was influenced by various factors including its sponsorship of TV channels, attraction of local celebrities, and sponsoring various trending hashtags (Wang, Shaheer, Li, Chen, and Yi 2). The application also improved its rich delivery by refining some of its tool kits to attract ore audiences and remain relevant to its already established subscribers.
Question #2
Among the challenges that Tik Tok faces outside China include competition from other similar brands, legislation, and the limitations of its localizing strategy (Wang, Shaheer, Li, Chen, and Yi 4). Tik Tok faced a lot of skepticism from various stakeholders, which made its journey of entering North America even or difficult. One of the biggest challenges the company encounter was government regulation. Regulators wanted to scrutinize the app’s operation strategy and try as much as they could to limit its association with its parent company back in China. This was largely due to the political situation between the US and China. Tik Tok also faced intense competition from other foreign applications targeting the same...