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MLA
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Business & Marketing
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Essay
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English (U.S.)
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The Creative Destruction

Essay Instructions:

This is an individual class participation exercise. What is creative destruction? Briefly research the following companies, and be prepared to identify which ones have successfully exploited creative destruction through innovation. Then identify which ones have been victimized (competitively) by creative destruction or have had innovations that failed to meet objectives. Be specific as to examples: What? When? Why? How? [WSJ is a good source.]Bring your notes to class, turn them in for credit and then save them for the exam.Kodak vs. other digital camera makers Comcast vs. other multimedia servicesBritish Airlines vs. United States Lines [not US Airways] (1958+)ABC, et al, vs. Aereo (2014 Supreme Court Opinion) UBER vs. other transportation modes

Essay Sample Content Preview:

Creative Destruction
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Creative destruction is the process through which industry or a business morphs removing old business model ( or products) and embraces new business styles. It is a form of business evolution and revolution. In the current age, creative destruction is even more pronounced because there are new technologies and radical changes that dictate change for most business entities. If a business fails to adapt to these new changes, then there is a high chance that it would soon be out of business.
Kodak is one example of a company that eventually went out of business due to its failure to engage in continuous investment in its inventions. It produced the first digital camera in 1965 but filed for bankruptcy in 2012. Its competitor i...
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