Management Information System; Amazon

Name: Professor’s name: Course: Date: Management Information System; Amazon. Introduction The increasing competition across the different economic sectors around the world accounts for the increased use of advanced information and communication technology by business organizations in the United States and other global markets. Firms are currently utilizing advanced technologies in carrying out market research and analysis to identify new and emerging opportunities, which creates a competitive edge over other organizations. However, maintaining sustainable growth and development within a given economic sector or industry depends on a firm’s ability to understand the consumer trends and behaviors. The ever-shifting consumer trends and behavior in the United States and around the world pose a great challenge to business organizations as they require a flexible marketing strategy to accommodate the changes. Business organizations have to develop integrated systems that combine marketing strategies to the maintenance of positive customer relationship. It is through effective customer relationship management strategies that business entities increase their customer retention rates while enhancing consumer loyalty to the products and services offered. Achieving such an outcome calls for the incorporation of an equally effective management information system (MIS) to follow up or rather monitor various aspects of consumer behavior. In essence, an effective management information system is integral to sustainable growth and development of business organizations. It functions to provide business entities with an elaborate framework for analyzing and monitoring behavioral changes in consumers and thus allowing for the implementation of necessary changes to the firm’s approach towards consumer interaction. A comprehensive analysis of Amazon’s management information system provides a framework for understanding the primary elements of an effective system. Amazon continues to maintain its position as trend setter and the leading business organization in E-commerce through its dominance in the use of online shopping platforms coupled with a seamless delivery service. The firm’s management information system thrives on its integration of the data collected from the customer relationship management applications to the organization’s information system as a whole (Demir, pg. 11). Amazon’s information system consist of both customer relationship and enterprise resources management systems working hand in hand to deliver on the firm’s objectives (Demir, pg. 11). The consumer information such as personal details, purchasing behavior, reactions, feedbacks, and complaints are collected though CRM and integrated with the firm’s enterprise resou...