Launching Jay-Z's Decoded: How Droga5 Ensure Challenge?

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Launching Jay-Z's Decoded
How Droga5 Ensure Challenge
Droga5 faces a very precarious situation considering the demands of both parties. If there is no consensus reached between the two sides, the company could lose a significant revenue amount from the collapsed deal. Therefore, the deal's success predicated upon the solution they provide to both parties resulting in a win-win situation. To this end, Droga5 needs to leverage the proposal Microsoft had offered Jay-Z previously. He was supposed to appear at a certain Microsoft launch event held at the Delano hotel in Miami. First, Jay-Z is the major approver in this case study because the entire transaction's initial primary objective was to sell Jay-Z's book, and this aspect should be respected. Besides, there is a significant discrepancy in resources implying that Microsoft can facilitate another entire advertisement progra...