Consumer Behavior: Starbucks Idea

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Question 1
My Starbucks Idea is one of the online brand communities that allow coffee enthusiasts to share ideas on Starbucks. Through the branded community, a coffee lover can search through other individuals’ ideas, vote, and provide feedback. The brand ensures customer satisfaction by highlighting the customer ideas that need to be put into action. My Starbucks Idea plays a substantial role in creating an environment where the customer feels valued. Whenever the customers make feedback, Starbucks is able to put such feedback into action. The result is enhanced customer satisfaction. Considering the advancements in technology, the online brand community has been a great way of creating a good relationship between the customer and the seller. Such is because a substantial number of people rely on the internet to express their thoughts about a product they have used before. Therefore, through My Starbucks Idea, customers are able to share ideas and get feedback from one another on their views about Starbuck’s coffee. Starbucks has been making good use of this online forum to observe consumer behavior and use such information t...