How do Uber Managed Their Busniess

How Uber Manages Its Business
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Introduction
Uber is an app that ensures the consumers are provided with a ride from one point to the other. Considering the fact that this is a taxi service that is primarily operated through an app, the service providers have been able to develop different products to meet customer and market needs such as the UberX, Uber Taxi, UberBlack, UberVan/Suv and the UberLux. This app therefore makes it easy for the customers to easily call for their taste of cars, a factor that eliminates the need to call cabs (Eriksson, 2000). The company has therefore maintained a fleet to clean cars that are roadworthy with professional drivers. This app functions by finding a car that is closes to a client to make the service quicker. Through this app, Uber customers who travel together are granted the opportunity to split the bill together, a factor that makes the trips cheaper. This paper therefore seeks to determine how Uber is managed, its successes, and challenges I the market.
The Management of Uber
Uber as a brand has been identified as one of the leading brand images that have positively revolutionized the taxi industry. The brand is considered innovative and a reliable taxi service that never gives more than it requires and provides its clients with the best services in all the communities it operates. It is essential to note that Uber has transformed the manner in which the world views transportation (Eriksson, 2000). Through its app, clients are easily connected to drivers at any given point of time through an approach that aims at making the city accessible thus opening several possibilities for the drivers. The brand was launched in 2009 and has spread to a hundred cities today through an approach that seeks to expand the company’s global presence with the aim of bringing people closer to their cities.
The San Francisco-based technology company Uber has turned out to be the global leader in the taxi business (Keller, 2001). The brands growth and expansion can be noted in its unparalleled reach for competitors through its GPS-enabled location network that operates in several cities globally. The brand has therefore carried an extensive marketing approach by making their car everyone private driver. Uber uses the iOS application and other smartphone platforms to reach its clients.
Ubers success can be depicted in the word of mouth from the customers who are satisfied. The brands growth in this case is driven by the element of sustainability through its brands advocates who find their services competitive (Shontell, 2011). Another element that has contributed to the growth of Uber is in the fact that the company does not only change the manner in which different cities hire cars, but they are determined to transform car ownership and transportation that aims at providing an established infrastructure and making use of it in a new way.
Conclusion
It is however essential to point out to the fact that the company has somehow faced some challenges especially considering the fact that it has overtaken the can business. Additionally, its busin...