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Analysis of Race Dynamics in Advertising (Essay Sample)


Blog 2 : This entry will involve an analysis of race dynamics in advertising. To do so, follow these steps:
Choose an advertisement, either video or still-image, that contains depictions of people. 
Describe the patterns around race that you see in the advertisement. For example, which racial/ethnic groups (White, Black, Asian, Pacific Islander, Native American, Latino/Hispanic) are visible? Are people in certain race groups organized into particular roles and/or actions?
Secondly, consider the decoding process you went through when watching this advertisement. What sorts of meanings about race did you “read” in these advertisements? In particular, if someone were to learn about racial dynamics in the U.S. purely through this ad, what might (s)he think?
**Be sure to include a web link to this ad at the end of your blog entry.

Date of submission:
Blog 2 (analysis of race dynamics in advertising
The advertisement is part of the ‘Bo Knows’ campaign showing four men, among them Bo Jackson a famous base ball player in the late 1980’s and early 1990’s. The still image captures the revealing notions that African American men were good in sports. Nike is a global brand, and the African American niche market is valuable, given that the sneakers and sports shoes are mainly marketed to this segment. Integrating both sports personalities with the ads, laid the foundation for athletic advertisement. Baseball still remains a popular sport in the U.S. and the choice of African-American sportsmen highlights the intersection of culture and sports.
Since renowned sports athletes would wear Nike products, the advertisement attempts to connect with the African Americans participants’ experiences. Even though, featuring the sports stars would likely make the advertisement more iconic, the depiction of the four men shows that there is an element of macho culture being presented in the classic ads. In any case, the sports apparel and ...
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