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Essay Available:
Pages:
6 pages/β‰ˆ1650 words
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2 Sources
Style:
MLA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 25.92
Topic:

Final Game Marketing/Business Plan – Grand Theft Auto V

Essay Instructions:

See the attached files
Final Project: Create a marketing/business plan – for your own game concept, or based on an existing released game.
While it’s ok to have your plan focus primarily on a business plan for a new studio/start up developer rather than an individual game, franchise or series, please make sure it covers key marketing topics from Appendices 2 and 3 in the book for the course:
Note: From Appendix 2, your project does not need to cover “Game Performance Targets” or “Estimated Marketing Spending Budget.” It should cover the other sections of this appendix.
If your project is based on an existing, shipped game from a real game studio, it would be best to have you write about how you would run the business and market the game.
If you decide to summarize the plan that the studio used, that's fine too.
Paper should be written in professional, business style, not informal or conversational.
The more polished and professional you can make your report, the better – i.e. including references to industry data.
Please proof your work carefully at least 2 times.
Format
Upper left corner: your name, email address, department and year
Double spaced
Approximately six to ten pages (longer is fine too)
Sections to include in your paper (please have headers for each section below):
Set Up / Situation Analysis
Paragraphs providing background information for the plan. Refer to the book appendix
3 posted in the Files section of Canvas for more info.
Fundamentals
- Elevator Pitch
- Positioning Statement
- USP
- Key Game Info
- Style of Game
- Target Audience
- Price
- Planned Platforms
- Channels
- Planned Release Timing
- Publisher or Self Publishing
Key Goals
One to five goals in bullet point format.
Strategy
Overview paragraph(s) describing the strategy and rationale for this strategy.
Timeline
Table or graphic showing how the plan would roll out leading up to the game release along with post release plans.
Plan Details by Vehicle / Tools
For example, if your plan will include PR, social media and events, have subheaders for each of these categories and provide details on how the team would execute these initiatives.
Post Launch / Sustaining
Paragraph(s) describing the post launch plans.

Essay Sample Content Preview:
Student Name
Instructor
Course
Date
Finale Game Marketing – Business Plan – Grand Theft Auto V
Set Up / Situation Analysis
Grand Theft Auto V, or GTA as it is famously known, is a game that continues to attract a lot of attention throughout the world. The GTA series of games was developed by Rockstar Games, a label founded in 1998 (Rockstar Games, 2022). Rockstar Games is one of the most renowned game developers in the world. However, the label is currently fully owned by Take-Two Interactive Software, Inc. (TTWO), a company whose market capitalization or value stands at $17.744 billion (Fortune, 2022). In the Fortune 500 list, Take-Two Interactive Inc. makes the cut but is ranked at position 770.
As a label under TTWO, Rockstar Games has excelled in producing some of the most beloved games in the world. Among the games this label has produced, GTA stands as one of the most popular, if not the most popular, game series it has ever developed. First of all, it is crucial to note that the GTA game was the brainchild of David Jones and Mike Dailly. David Jones and Mike Dailly are credited for starting Rockstar Games in Edinburg, and slowly, the game grew to unforeseen heights. Currently, the GTA game is a series that includes several games that were produced in different years. These games include GTA, GTA II, GTA III, GTA Vice City, GTA Double Pack, GTA San Andreas, GTA Advance, GTA Liberty City Stories, GTA Trilogy, GTA Vice City Stories, GTA IV, GTA Episodes from Liberty City, GTA Chinatown Wars, GTA V, GTA Online, and GTA The Trilogy – The Definitive Edition (Wojton, 2022). Each of these games attracted millions of gamers around the world who were willing to pay a lot of money to be a part of the GTA community. For example, GTA V is considered one of the best-selling video games in history. Clement (2022) notes that as of 2022, GTA V had sold over 170 million units globally. The graph below shows the sales progress of the game.
Figure 1: Unit Sales of GTA V
For those who desire to play GTA V, having a PlayStation 5 and Xbox Series X. Also, a person can also play the game online.
Fundamentals
Elevator Pitch
GTA V is an interesting game that depicts a society in chaos. The game is centered on three protagonists who decide to team up to commit a heist (steal money from Union Depository) in pursuit of survival in the city of Los Santos. However, the three, Michael De Santa, Franklin Clinton, and Trevor Philips, find themselves entangled with a harsh criminal underworld that forces them to adopt an aggressive approach to survival. In a bid to successfully carry out their heist, the three have to pull off smaller heists, fight, and even kill at times.
Positioning Statement
GTA V is a game that sought to revolutionize the gaming world and chart a path that few could at the time. First, the game introduced more than one protagonist, and each of the three characters has a different personality. This was indeed a revolutionary move. Secondly, GTA V came with an online component whereby gamers could interact with other gamers in the world. Thirdly, GTA V offers gamers a myriad of activities and missions. For example, a gamer can break from the missions and play tennis, cycling, or even scuba ...
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