Consumer Analysis: Critical Thinking Assignment Business Essay

Consumer Analysis: Critical Thinking Assignment
My choices for this CTA is the Big Bang and my favorite World of Beer!!!!! ( World of Beer is a place sale beer and they also have a bar.)
The purpose of the assignment is to get you to critically think about the psychology of consumer behavior using the Overall Model of Consumer Behavior described in your video lectures and throughout your text (see figure 1-3, page 25, etc.). The theories and concepts that you apply are basically up to your perception of your own consumer behavior. However, these must be theories grounded in the text and video lectures. The assignment will have three goals: understanding the influences leading to your purchases, understanding the consequences of your purchases, and giving you a chance to reassess and change your future purchase patterns.

The method is as follows:

Select a television series/sitcom you look forward to viewing on a regular basis. Assume that it may be completely new to your professor so supply the titles, time schedules, competitive timeslots, and a quick overview of the program. Consider the advertising (if any) scheduled during your program and why it appeals to you and your perception of your self-concept. Specially address the advertisements (if any), product placements, program characters, situations, and consumer behaviors that go along with your sitcom selection and analysis. How do these programs help define and support your self-concept using the concepts in your text? What products and services might you be influenced to purchase by viewing these programs? (1500 words)

Consider your favorite go-to gathering place you look forward to meeting others. This can be a restaurant, park, bar/lounge, church, coffee house, etc. that you enjoy and look forward to regularly meeting with your friends or loved ones. How do these meetings help define your self-concept using the concepts in your text? What products and services might you be influenced to purchase by these meetings. (1500 words)

Be very specific in the use of the context within your textbook as to how it concerns the psychological processes in dealing with your two topics using Figure 1-3 Page 25. Use the key terms from the text and lecture videos to describe these behavioral influences and UNDERLINE or bold each term – make sure it is used correctly to explain each behavior.

Structure: The minimum length of each topic should be a minimum of 1500 words - double-spaced, with 1-inch margins and 12 point Times New Roman font. Use a memo format and assignment submission Your Name: to Prof Noel, MAR4503, and Title of your report: RE: Required written assignment for Buyer Behavior and current date submitted: Number Pages. FYI must obtain my prior permission to submit a research topic.

Your grade will be based on three main criteria:

1) Your ability to briefly summarize the psychological and behavioral processes that affect consumer decisions.
you must show that you understood what the process involves, how it works, how it influences consumer behavior in general
2) Your ability to effectively communicate its application to your life
you have to take the theory one step further to show specifically how it applies to your particular consumer behavior and why it is the major reason behind your purchase patterns
Proper use, application, and the inclusion of key consumer behavior terms and terminology. Apply terms as well as explain how they are used in your paper.
3) The clarity and effectiveness of your communication compared to others in the class
in this respect, the writing style does matter because it is part of effective communication
the key is to convey your point simply and clearly.